SEATTLE, Jan. 25, 2011 /PRNewswire/ -- SurveyAnalytics, one of the leading research platforms, tonight debuts a new method of surveying public opinion in real time during the State of the Union Address. SurveySwipe, which SurveyAnalytics launched just a few weeks ago, will now offer real-time information about how the State of the Union is being received as the speech occurs.
This project is a joint effort between SurveyAnalytics, SurveySwipe, Cooper Strategies, and UMass Amherst. The SurveySwipe solution is compatible with iPhone, iPod touch, and iPad devices as well as most other major smartphones including WP7, BlackBerry, and Android. The SurveySwipe technology was combined with UMass Political Science professor Stu Shulman's research tool - DiscoverText™ to analyze the data from social networks in addition to data provided by participants over their devices in real-time.
All data collected in response to the State of the Union address will be "open-sourced." It will be licensed using the Creative Commons Attribution License and will be available to the public.
"It's very important to us that we make these innovations both valuable and available," said Vivek Bhaskaran, President and CEO of SurveyAnalytics, "Everyone that creates a community for the State of the Union will have access to their own data, as well as an aggregate view of data across all communities. And instead of the results being generated by a small sample of a few hundred people, the results will reflect a sample of thousands more."
"The explosive growth of smartphones makes these devices the perfect platform to collect real-time, participatory feedback during live events," says Rob Hoehn, President of SurveyAnalytics' Ideascale, "It's also become more and more important to understand how people feel, think, and respond as events occur and it's changing the way that brands, companies, and blogs engage with people."
SurveyAnalytics offers an enterprise grade research platform for collecting feedback to enable businesses, governments, and consumers to participate and learn from each other. Through its core businesses of surveys, crowdsourcing, panel management and polls, SurveyAnalytics' listening systems enabled businesses and governments to reach their customers and constituents through all major channels, including web, email, social media and mobile. The SurveyAnalytics platform is used by companies like Motorola, McGraw Hill, CareerBuilder, and Agencies of the US Federal government, including the FCC, USPS, and the GSA.