SAN FRANCISCO, Nov. 14, 2012 /PRNewswire/ -- ICAP Patent Brokerage announces for auction a mobile scanner search technology from Huron PM Inc., which allows a user to scan a barcode, or other symbology, and search the Internet for matching or similar products. This lot will be included in the 17th ICAP Ocean Tomo IP Auction on November 29, 2012, at The Ritz Carlton in San Francisco, California.
"We are excited to offer this mobile shopping and matching portfolio to our global base of buyers. Mobile web users are active shoppers, and this fundamental symbology search technology is uniquely suited to help consumers find the right products at the best prices," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
This portfolio includes the IP basis for symbology driven mobile comparison search engines. In the vast consumer marketplace, many product names are similar, and manufacturers often have different versions of the same type of item, which can make finding exactly the right product a difficult undertaking. The offered technology provides a solution to this issue by capturing an item's unique barcode in order to score a direct hit regarding the desired product at its lowest price.
The mobile search technology available for sale utilizes the cameras found on mobile devices to scan barcodes and other symbologies and then search the Internet for information related to the product. The information searched and compiled from the Internet includes the unique product, the price of the product at different retail points, and information about the location of different retail points or stores. Further, the device may use GPS to fetch information about nearby shops or stores having this product.
The intellectual property has been utilized to develop and demonstrate several different applications all based on this key technological innovation. This is disruptive intellectual property that is currently changing the dynamic of how mobile shoppers are utilizing their handsets to find information and will continue to be implemented in the coming decade. These assets are relevant to the IP portfolios of online retailers, mobile handset manufacturers, and Internet search providers.
See this technical description of the mobile symbology search IP sales offering.
To learn more about the assets available for sale in this portfolio:
Contact Paul Greco of ICAP Patent Brokerage at (212) 815-6692 or via email at Paul.Greco@us.icap.com.
Register for the upcoming event or submit IP for consideration for the ICAP Patent Brokerage auction.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage