MobiTV, Inc. Platform Powering Increase in Live Sports Events Across Mobile Screens in North America

WHAT:

MobiTV Inc.'s platform is on pace to deliver nearly 1,400 live events in Q4. This activity represents a 14.8 percent increase in the number of live events covered and a 13 percent increase in number of hours, with on-time delivery, versus the previous quarter. The company will exit the year averaging 130 live sporting events per week.

WHY:

Growing demand for live sports from connected consumers is driving this increase. MobiTV Accelerated Media Platform (MobiTV AMP) delivers live news and sports for carrier-and content-branded mobile media applications including Sprint TV, T-Mobile TV, NFL Mobile on Verizon, in addition to multi-screen experiences for NBA League Pass Mobile, the Ultimate Fighting Championship and Notre Dame football applications for the iPhone and iPad. The platform also powers the company's own MobiTV-branded application on AT&T and Verizon.

NUMBERS:

http://photos.prnewswire.com/prnh/20101209/SF15204

QUOTES:

"Live events are a major driver for the increased adoption of mobile content, whether to phones, tablets or other connected devices," said Charlie Nooney, CEO, MobiTV, Inc. "Reliably delivering live content to mobile devices requires technical expertise and is a true differentiator for the MobiTV Accelerated Media Platform. MobiTV AMP was designed and built to scale to the growing demand of content to consumers on the go."

"Operational excellence is a critical focus for MobiTV, Inc, and we're proud of our proven expertise in live events," commented Bill Routt, VP Operations, MobiTV, Inc. "Beyond live events, we're a trusted partner because we securely deliver media to any screen with our reliable and scalable platform. Securely means a full suite of digital rights management and analytics tools. Reliably means stateless adaptive HTTP delivery of high quality video on any type of network. Scalable means a componentized CDN-friendly architecture that allows us to adapt to changing needs."

ABOUT:

MobiTV, Inc. has invested 10 years developing its award-winning technology platform. It is the most capable end-to-end managed service and delivers media to any screen with reliability and scalability that is unmatched in our space.

The best live and on-demand content on the best devices over the best networks is likely delivered by MobiTV Accelerated Media Platform (MobiTV AMP), reaching more than 14 million managed subscribers.

MobiTV AMP is designed to help carriers monetize their network, allows content partners to extend their reach to a mobile media audience and offers OEMs a canvas to market new innovations and device features.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California. For more information about MobiTV, Inc.'s convergence-capable platform and some of its patented components, please visit www.mobitv.com/platform-technology.