Mocean Mobile Expands Global Client Roster with Prominent Additions

NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad serving platform, today announced the addition of eight leading premium publishing and media companies, including Reader's Digest, Grupo Expansion, Philly.com, Travora Media, Voltari, eBaum's World, YOC Performance Network and Semilo, to its client roster. These companies join the ranks of AirG, Research In Motion (RIM), Skype, TV Guide, Zumobi, Microsoft, NBC News and other leading mobile content publishers, ad networks and app stores in using Mocean Mobile's innovative platform to easily and effectively monetize their mobile ad inventory.

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Reader's Digest is published in 50 editions and 21 languages and reaches readers in more than 60 countries. Mark Josephson, Vice President, Chief Sales Officer at Reader's Digest North America, commented on the impact of mobile on the brand's broader advertising strategy. "One of the primary drivers in our decision to use the Mocean Mobile platform is its proven ability to serve the most creative, interactive and high-quality ads across mobile properties."

According to the Interactive Advertising Bureau (IAB) report, "Mobile's Role in the Consumer's Media Day," consumers' receptiveness to mobile advertising and media consumption depends largely on the type of device, time of day and location. The report found that nearly half (47 percent) of tablet users engage with ads more than once a week, and one in four (25 percent) smartphone users interact with ads at that same frequency. More importantly, these smartphone and tablet users are extremely likely to take action (80 percent smartphone users and 89 percent tablet users).

"Mobile is fast becoming the primary content source for consumers, thus leading companies to seek out newer and smarter ways to maximize the potential of their mobile assets," said David Gwozdz, CEO of Mocean Mobile. "Mocean Mobile is unlike any other mobile ad serving platform because it was specifically developed to handle the complexities of mobile, and provides developers many options to monetize their ad inventory via their own sales teams, demand side mediation, and exchanges as that avenue gains traction as well."

To learn more about Mocean Mobile's ad serving technology, please contact [email protected].

About Mocean Mobile

Mocean Mobile created one of the first mobile technology platforms that powers mobile revenue opportunities for publishers, developers and app stores by giving them the ability to serve display ads to all mobile devices including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.

Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob. Mocean Mobile currently provides mobile ad serving solutions for customers such as Microsoft, Skype, RIM and TV Guide. It operates under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.

SOURCE Mocean Mobile