NEW YORK, April 13, 2015 /PRNewswire/ -- Moda Operandi, the first online luxury retailer to provide consumers access to full designer collections straight from the runway, unveils today a new website. Consumers will have a front row seat, discovering designers and the runway in an immersive onscreen experience: bolder imagery, exclusive videos and editorial. "Our woman is dynamic—there is a demand for us to curate more than just clothing for her," said Lauren Santo Domingo, Co-Founder of Moda Operandi. "We have spent the last four years building a very distinct identity for ourselves and now have a platform to present content alongside fashion, creating a more engaging experience for our clients."
Images of the redesigned site are available for download here: https://hlgroup.sharefile.com/d-s3f06edd26d04028a
"We're changing the way consumers interact and engage online. Five years ago consumers were browsing luxury online," said Deborah Nicodemus, CEO of Moda Operandi. "Today online has proven to be a powerful and profitable channel for luxury e-commerce. It is critical that shoppers feel as confident purchasing luxury brands online as they do offline, hence our website redesign reflects the same attention to detail that we devote to our curation and clients."
Moda Operandi is the leader in luxury e-commerce, delivering a global point of view and creating an immersive shopping experience that fully integrates runway and content with shoppable product collections. Moda Operandi's approach to shoppable content delivers a sophisticated e-commerce platform that enables customers to discover and access designer fashion like never before. Moda Operandi is proud to introduce more new designers than any other luxury fashion site in the world: Now shoppers are able to reference past collections as far back as the designer has partnered with Moda Operandi through the archive feature. The redesigned website also includes a new search functionality, making it easier than ever for customers to shop by brand and style across both trunkshow and boutique. Along with optimized load times and enriched personalization options, customers can save favorites and preferences as well as shop in multiple currencies.
"We differentiate ourselves by being able to bring our customer a shoppable runway before anyone else. It's a highly distinguished and romantic shopping experience," said Keiron McCammon, CTO of Moda Operandi. "That experience inspired how we approached the redesign. Over thirty percent of the site's traffic comes from mobile and tablet—the redesigned website has been optimized to deliver a seamless shopping experience across all devices. We built the elements of the site to mirror the enchantment that starts with the products and now permeates every page on Moda Operandi."
The website redesign follows Moda Operandi's recent $60 Million Series E round of funding and the acquisition of ModeWalk. Founded in San Francisco, ModeWalk builds tools that allow personal stylists to connect with their clients using on-line tools. This offering has been built into Moda Operandi's new site, allowing Moda Operandi's expert stylist team to offer a tailored, intuitive and high-touch styling experience to clients both on-line & offline.
About Moda Operandi
Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world's top designers, months before they are available anywhere else. For those who just can't wait, Moda Operandi Boutique offers an expertly curated selection of in-season items from both established and emerging designers, ready to ship right away. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand-selected recommendations from personal stylists. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative fashion point of view. For more information visit www.modaoperandi.com.
SOURCE Moda Operandi