ModCloth Adds to Executive Team to Accelerate Expansion

ModCloth hires Mary Alderete as Chief Marketing Officer, adds executives for two new positions - Vice President of Stores and Vice President of Marketing

Mar 01, 2016, 14:46 ET from ModCloth

SAN FRANCISCO, March 1, 2016 /PRNewswire/ -- Lifestyle brand ModCloth announced today three key hires to support its strategic expansion. Brand marketing veteran Mary Alderete joins ModCloth as chief marketing officer, bringing over 20 years experience from retail brands including True Religion Brand Jeans, Levi Strauss & Co. and GAP, Inc. Based in the San Francisco headquarters, Ms. Alderete will lead ModCloth's marketing and brand creative organizations and report directly to CEO Matthew Kaness.

"We are thrilled to welcome Mary Alderete to the ModCloth team as our new CMO. Mary has an outstanding track record of brand building, creative execution and leading growth," said Mr. Kaness. "We have a clear vision for the future of ModCloth and exciting expansion plans, including offline, international and brand extensions - all areas where Mary has tremendous experience. But more importantly, I know Mary has a strong sense of our community, empathy for our brand's purpose and is excited to join our company culture."

Elizabeth Cooksey has joined ModCloth as the company's first-ever vice president of stores and retail operations, in order to accelerate ModCloth's offline strategy in 2016. Cooksey has been instrumental as an advisor to ModCloth in launching the innovative ModCloth 'Fit Shop' store prototype in Union Square, San Francisco. The store launched last July and is open through March 2016. Ms. Cooksey has directed store development and successful field organizations for Nike, Free People, BHLDN, Anthropologie, and Urban Outfitters.

In addition, Mike Janover has joined ModCloth as vice president of marketing, and will report into Ms. Alderete. Mr. Janover oversees all performance marketing for ModCloth, including customer acquisition and retention, and promotions. He brings with him extensive experience from companies such as Yahoo!, Inc., CNET, CBS Interactive, and Juice Beauty, Inc.

About ModCloth
ModCloth is a digitally-native lifestyle brand committed to inspiring personal style and helping its community feel like the best version of themselves. ModCloth designs and sells its own exclusive line of apparel in a full range of sizes, and carries a unique assortment of fashion, accessories, shoes and home decor from over a hundred independent designers. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger in 2002, ModCloth has since grown to over 350 employees across offices in San Francisco, Los Angeles, and Pittsburgh. ModCloth investors include Accel Partners, First Round Capital, Floodgate, StubHub founder Jeff Fluhr, and Norwest Venture Partners.

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Lauren Whitehouse