NEW YORK, Nov. 20, 2017 /PRNewswire/ -- ModCloth, the online retailer known for its quirky clothing, gifts and décor is breaking up with Black Friday. This year, the brand is inviting its shoppers and employees to spend the holiday as it should be spent, with family, friends and leftover pie.
ModCloth is shutting down its site on Black Friday and giving its employees a day off, so its workers and shoppers can focus on things that make them feel good - namely donating to charity.
"It's easy to get caught up in the hustle and bustle of the holidays and we wanted to do something different and remind our community that this time of year is about friends, family and helping others in need," explained Nicole Haase, ModCloth's vice president and general merchandising manager.
Instead of posts from ModCloth's social media about all the deals and steals - this week, the brand wants to see what gives YOU the feels.
How to Participate:
Support the spirit of giving and #BlackFridayBreakup by nominating someone you know who is giving back to their community and deserve the recognition. Participants could win $4500 to support their cause or project.
- Post a pic or video to Twitter or Instagram (not Stories)
- Tell us why your community hero deserves to win
- Tag @ModCloth and include the hashtags #BlackFridayBreakup and #ModClothGivingContest in the caption
In return, ModCloth is donating a retail value of over $5MM in merchandise to their friends at Dress for Success, the organization aimed at helping women transitioning back into the workforce and give one deserving do-gooder consumer $4,500.
Shoppers who are eager to get their ModCloth shopping fix need not worry, the retailer will start its Cyber Monday promotions early. The site will be up and running a Cyber Weekend promotion starting on Sunday, November 26 with 30% off deals and free shipping through Tuesday, November 28th.
About ModCloth: ModCloth is a digitally native lifestyle brand committed to inspiring personal style and helping all women feel like the best version of themselves. ModCloth's lifestyle-driven assortment includes its signature line of feminine, vintage-inspired apparel, offered in a full range of sizes (XXS-4X) at price points with surprising value. Founded in a college dorm room by high school sweethearts Susan Gregg Koger and Eric Koger in 2002, ModCloth has since grown close to 300 employees across offices in San Francisco, Los Angeles, and Pittsburgh. ModCloth was acquired by Jet.com in March 2017. Jet is a forward-thinking and highly innovative e-commerce company, dedicated to helping to grow the ModCloth brand. Please visit www.modcloth.com to learn more.
ALISON BROD MARKETING + COMMUNICATIONS
Caitlin Kelly | [email protected]