Mode Media Vaults into Eighth Position for Mobile Reach Among Top 100 Mobile Properties
Industry Leader Now Reaches 75% of All Millennials Across Mode Media Ecosystem
SILICON VALLEY, Calif., March 2, 2015 /PRNewswire/ -- Mode Media (www.modemediacorp.com), a top 10 U.S. media property with over 400 million monthly users worldwide (source: comScore Multi-Platform & Mode Media internal data) with 149 million U.S. comScore unique users, today announced that for the first time in their 12-year history, it is now in the top 10 Mobile properties.
In January 2015, Mode Media entered the Top 10 in mobile and ranked eighth among top 100 mobile properties, reaching 92 million unique visitors on mobile devices, up from 82 million in December 2014, its largest mobile audience to date, according to comScore. In addition, Mode passed a historical milestone as its mobile reach surpassed desktop users for the first time in January.
Now, over fifty percent of Mode's mobile audience engages through mobile-optimized and responsive sites, which span across many of the 6,000 creators in Mode's ecosystem. Mode works to mobile-optimize the creators' sites, create mobile apps, and continue to help them be successful as mobile engagement continues to grow.
"As mobile is increasingly important to our business, we're happy to have Mode as our partner with their mobile products to help us monetize," said Jillian Tohber Leslie, founder of Catch My Party.
Mode reaches 75 percent of millennials in the U.S., 43 million via mobile devices and 25 million on desktops, according to comScore.
"This marks a very important milestone for Mode—our mobile reach surpassed desktop as our target audiences increasingly consume content from smartphones and tablets. Providing a superior mobile experience for our creators and customers is paramount as traffic gravitates toward mobile and devices," said Samir Arora, co-founder and CEO, Mode Media.
Arora is a keynote speaker at the Mobile World Congress in Barcelona, Spain on March 2nd, where he will be speaking on the "Emotion & Science of Content @ Scale on Mobile & Devices" at the "Disrupted by Mobile" track at 4YFN. Arora will also be sharing his experience working on the first tablet at Apple prior to the launch of iPod, iPhone and iPad. Arora will also provide a sneak peak of some of the new products under development by Mode Media's Silicon Valley team.
Mode Media has enjoyed an incredible growth since its inception in 2004 from 100,000 users to over 400 million in less than 10 years, appealing to a diverse range of audiences and tastes with its seven-lifestyle channels. Mode's platform focuses on the viewing experience first; creating a seamless model that simultaneously caters to what brands and advertisers want while providing a clean, beautiful viewing experience. For more information about Mode, visit www.modemedia.com.
About Mode Media
Mode Media, formerly Glam Media, was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the curators of content. Our mission is to help people create, curate, distribute, discover, and socially share content they love by building incredible products that power and delight our ecosystem of users, advertisers and content businesses.
Mode Media is the 7th largest company in the United States Top 10 Media Properties and ranks eighth among the Top 100 Mobile Properties, according to comScore's January 2015 report.
Mode Media operates 7 lifestyle channels: Glam, Brash, Bliss, Home, Entertainment, Foodie and Tend; and also hosts the annual Foodie Top 100 Restaurant Awards chosen by the world's top critics. For additional information regarding Mode Media, visit http://www.modemediacorp.com/.
SOURCE Mode Media
Share this article