Modell's Sporting Goods Improves its Online Game with Shopatron Launch

SAN LUIS OBISPO, Calif., May 30, 2012 /PRNewswire/ -- Modells.com - the online store for America's oldest, family-owned and operated sporting goods retailer, Modell's Sporting Goods® - has chosen eCommerce provider Shopatron as its order management solution to deliver officially licensed sports gear to fans just in time for the playoffs. Modell's will continue to add more product categories to the site throughout the year, including athletic footwear, active apparel and other sporting goods, to bring its complete in-store selection online.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

With Shopatron, Modell's can optimize the fulfillment of online orders through Modells.com by shipping orders from one of Modell's retail locations, distribution centers or third-party vendors. Shopatron's distributed order management platform gives Modell's the power to integrate its 150 plus brick-and-mortar locations into its eCommerce program. This integration promotes expedited fulfillment, efficient inventory management and the future capabilities for in-store order pickup.

"The ability to integrate our local retail stores with our online store is an invaluable asset," said Mitchell Modell, CEO of Modell's Sporting Goods. Shopatron allows us to better serve our customers with the convenience and selection they've grown to expect from Modell's.

In addition to order management, Shopatron is also providing Modell's shoppers with world-class customer service. Shopatron manages payment processing, fraud protection and order support as a complete eCommerce package for Modells.com.

"Adding a premier retail brand like Modell's further confirms the advantages of our retail-integrated solution for multi-channel retailers," said Brian Clausen, SVP of Sales for Shopatron. "Multi-channel retailers looking to sell online can integrate their stores either by shipping from a store or by sending customers into the shop for in-store pickup. Why wouldn't Modell's want to use the great asset they have in local stores to make their eCommerce experience even better?"

For more information about Shopatron, visit ecommerce.shopatron.com, call 866-625-5050 or visit us at booth #1715 at the Internet Retailer tradeshow in Chicago, June 5 - 8.

About Modells.com

As the online store for Modell's Sporting Goods - the nation's oldest, family-owned and operated retailer of sporting goods - Modells.com helps customers get their game on with licensed MLB, NBA, NFL and NHL licensed apparel. Additional athletic footwear, active apparel and sporting goods are coming soon. 

When customers go to Mo's, they'll find an amazing selection of products - all backed by Modell's legendary customer service. So whether searching for MLB, MBA, NFL or NHL gear, go to Modells.com to get it all.

About Shopatron

Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, and K2. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.

SOURCE Shopatron