NEWPORT BEACH, Calif., July 26, 2016 /PRNewswire/ -- Modere, the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced that it has become the first company in the world with an EWG VERIFIED™ oral care line as part of a global partnership with The Environmental Working Group ("EWG"), a non-profit, non-partisan organization dedicated to protecting human health and the environment by producing cutting-edge research to empower people to make informed choices when purchasing consumer products.
"Modere has been committed to providing safe and effective, clean-label personal care, household and health and wellness products for over 25 years, and we believe that our partnership with EWG will further help provide consumers around the globe with an easier way to identify products with the highest safety profile," said Vic Catalfamo, Chief Marketing Officer of Modere. "We are proud to now display the EWG VERIFIED mark on several Modere products, including the first oral care line in the world, with many additional EWG VERIFIED products planned. This is an important step toward our goal of fueling a 'Live Clean' lifestyle movement for consumers worldwide by offering product education and providing the opportunities to make healthier choices on their everyday essentials."
Today's modern shoppers are more informed than ever before. They expect the products they use each day to be safe and free from harsh chemicals. According to a 2016 Mellman Group survey, 75% of Americans believe chemicals in personal care products, including toothpaste and mouth rinse, pose a serious threat. Yet every day, EWG says, women use an average of 12 personal care products, being exposed to up to 168 chemicals. These products are often under-regulated, with many containing the potentially harmful chemicals consumers want to avoid.
EWG's mission is to empower people to live healthier lives in a healthier environment. With groundbreaking research and education, it drives consumer choices and civic action. It is a non-profit, non-partisan organization dedicated to protecting human health and the environment. All products bearing the EWG VERIFIED mark meet rigorous criteria, including compliance with strict ingredient standards, manufacturing transparency and robust labeling. In addition to the oral care line, Modere's facial cleanser and exfoliant have been EWG VERIFIED globally.
"EWG believes that companies can and should make healthier products – and be transparent in the process about what is in these products, values that are equally important to Modere," said Ken Cook, co-founder and president of the Environmental Working Group. "That is why we are so excited that Modere has become our first company with EWG VERIFIED oral care products – to show its commitment to leading the marketplace and providing consumers with healthier choices."
Modere, a portfolio company of Z Capital Partners, L.L.C., the private equity management arm of Z Capital Group, offers a category-leading portfolio of "Live Clean" lifestyle essentials. Its offerings include safe and effective products for beauty, personal care, health, wellness and household, which are distributed through an innovative social retail model.
Modere products are offered online at www.modere.com and other Modere websites worldwide.
Modere (www.modere.com) offers a category-leading portfolio of "Live Clean" lifestyle essentials beauty and personal care, health and wellness, and household products that are equal parts safe, high-performing, and beautifully designed. At Modere, we create more than just products; we create meaningful experiences. We believe modern health involves "Live Clean": pure nutrition, a clean environment, and safe ingredients across all products: consumable, topical and household. Modere brings a holistic approach to well-being and its products reflect a commitment to excellence and innovation, with tested formulas proven around the globe for more than 25 years. Modere is headquartered in Springville, Utah and its Marketing Center of Excellence and Public Relations is located in Newport Beach, California.
About Z Capital Partners
Z Capital Partners, L.L.C. is the private equity management arm of Z Capital Group, L.L.C (together with its subsidiaries, "Z Capital"), a leading global alternative investment manager with approximately $2.3 billion of regulatory assets under management with offices in New York, NY; Lake Forest, IL; and Zurich, Switzerland. Z Capital manages opportunistic, value-oriented private equity and credit funds. Its investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, and other institutions in North America, Europe, Asia, Africa and the Middle East. For more information, please visit www.zcap.net.
About The Environmental Working Group
EWG empowers people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action. We are a non-profit, non-partisan organization dedicated to protecting human health and the environment. Learn more about EWG VERIFIED at http://www.ewg.org/ewgverified.
Jonathan Keehner / Aura Reinhard
Joele Frank, Wilkinson Brimmer Katcher