MODUS Watches Makes Consumer Debut

CITY OF INDUSTRY, Calif., Sept. 21 /PRNewswire/ -- MODUS, the watch brand uniting traditional style with modern edge, has announced today its upcoming consumer debut at Miami Fashion Week on September 22nd 2010. Unveiling its inaugural line of watches at the Gansevoort Hotel during Ocean Drive Magazine's Discover Fashion fall fashion week event and runway show, MODUS will give Miami's hottest VIPs a first look at the comprehensive collection of fashion forward yet classic and accessible timepieces for every occasion.

Available in retailers for holiday 2010, MODUS' introductory collection is comprised of five unique watch lines – sport, automatic, dress, fashion, and fashion digital. Priced from $89 - $499, the MODUS collection enables savvy male and female consumers to find an accessible design that fits every mood, interest, hobby, occasion, profession and lifestyle. The sport line features timepieces with high-grade steel cases, square and round faces, and rubber or metal bracelets. Featuring handy chronographs and detailed styling, MODUS sport watches utilize Quartz movements making the collection durable, accessible and practical for the stadium, office or gym.

The MODUS automatic collection is a more traditionally inspired timepiece with a round face and chronograph, offering the finest functionality at a moderate price. With a visible automatic movement, MODUS' automatic watches wind with the natural motion of the wearers arm, eliminating the task of hand-winding the watch. Available in five different styles, these watches are a surefire conversation starter. The more sophisticated MODUS dress collection is comprised of over fifteen different watches. Some subdued styles hide nicely under a sleeve at the office, while some, like the rose gold rectangular faced watch, are designed for showing off - but any MODUS dress watch offers timeless style at a practical price.

MODUS' fashion watch collection is designed to accentuate the beauty of any wearer. Featuring watches with crystal embellishments, pink, blue and white mother of pearl faces, colorful leather straps, large or small, oval and square faces - with so many different styles to choose from, the fashion collection offers a perfectly fitting accessory for every type of lifestyle. The fashion digital collection, provides the young, hip fashion lover – male or female – with a sleek, modern digital MODUS watch, perfect for parties and concerts or getting to school and work on time.

"We're providing the fashion-focused consumer with a watch that not only catches eyes, but that offers premium function during the most time-sensitive occasions," said Mark Schatten, VP Sales and Marketing, Santorinos Watch Group. "MODUS takes the young, fresh, modern and edgy accessories available today, and marries them with tradition, classic style, timeless design and premium function. It's a watch you can wear anywhere. It's a watch you want to show off. And most importantly to today's consumer, it's a watch that's accessible to anyone."

On September 22nd, MODUS will share the runway at Miami Fashion Week with top Miami boutiques Curve, Soleil, Big Drop and Inca swimwear to give Miami a taste of today's most fashionable ready to wear apparel and accessories. Creating a memorable MODUS moment, sketch projector/VJ and illustrator Shantell Martin will join the brand mixing tradition with edge as she expands conventional definitions of drawing in a performance combining live illustration, light and audience interaction.

More information on MODUS can be found at www.MODUSWatch.com.

About MODUS

The first brand to debut under The Santorinos Watch Group, MODUS is a watch brand focused on being accessible and stylish enabling savvy consumers to find a design that fits their individual lifestyle. Available in a variety of collections MODUS offers a fresh perspective on attainable originality, providing strong value, without sacrificing on design. Confident, yet approachable. Pragmatically fashion-forward without being eccentric. Classic but cool.  Youthful, professional and surprisingly different. MODUS watches are equally a fashion statement and a functional timepiece. www.moduswatch.com

SOURCE MODUS