Moen Launches New Advertising and Brand Campaign that Answers the Question - Who Designs for Water?

Moen, leader in water experiences in the home, encourages consumers to look at the resource from a fresh perspective

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Jul 18, 2018, 14:14 ET

NORTH OLMSTED, Ohio, July 18, 2018 /PRNewswire/ -- What happens when a company with a history of making great faucets and showerheads realizes it's part of something bigger? Moen, the number one faucet brand in North America, has launched a new advertising and brand campaign showcasing its appreciation for Earth's most crucial resource, while inspiring consumers to look at water from a renewed viewpoint.

It all started when a Moen team asked itself, "How much water do we serve?" The answer was surprising: 1.5 trillion gallons of fresh water flow through Moen products each year in just the U.S. alone. That led to a focus on what Moen's expertise could mean for the future.

"Decades of understanding and innovation are what make us experts in water experience. And we've come to realize there's a real opportunity to not only create beauty through the style and look of our products, but to design for the future of water experience in a world where water is becoming ever more important," said Mark-Hans Richer, senior vice president, chief marketing and innovation officer, Fortune Brands Global Plumbing Group.

Developed by Moen's agency of record, Havas Chicago, the campaign consists of advertising spots and digital content to connect the brand with consumers and present how Moen's smart, stylish products create beautiful and meaningful experiences with water every day.

"We understand that we can't save the world, but we can improve the world of our consumers and those around them. There is much more to come," added Richer.

The new ad spots are appearing now on major cable networks, including: A&E, Bravo, Cooking Channel, DIY, E!, Food Network, Freeform, HGTV, ION, Investigation Discovery, Lifetime, Lifetime Movie Network, Nick at Nite on Nickelodeon and TLC. Digital content will be produced, as well, designed to reach viewers online. To see campaign elements in their entirety, visit https://www.moen.com/waterdesignsourlife.

For more information on Moen products, visit moen.com or call 1-800-BUY-MOEN (1-800-289-6636).

Tweetable Highlights

In new brand campaign @moen explores how water designs our world, and answers the question – who designs for water?
@moen unveils new ad campaign and modern meaning to the brand's direction

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ABOUT MOEN
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks and garbage disposals for residential applications – delivering meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. Moen anchors the Global Plumbing Group (GPG), which also includes several brands under the House of Rohl^™ including Perrin & Rowe^®, ROHL^®, Riobel^®, Shaws^™ and Victoria + Albert^™. Its other segments include Master Lock^®and Sentry^® Safe security products, MasterBrand Cabinets^® and Therma-Tru^® entry door systems. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.