Mogreet Powers Mobile Campaign for Musicians Corner Festival

NASHVILLE, Tenn., and LOS ANGELES, May 26, 2011 /PRNewswire/ -- Mogreet, the premier video-based mobile marketing platform provider, today announced its partnership with Musicians Corner, Nashville's free weekly lawn party featuring live music in Centennial Park. Musicians Corner will leverage Mogreet's platform to deliver exclusive content, promotions and alerts to mobile subscribers for its summer and fall events.

Consumers can opt-in to receive text and video updates on the performer line-up, schedule, sneak peeks, weather alerts, and enter contests by texting LISTEN to 21534.  The mobile campaign is integrated with Musicians Corner's print, on-air and other advertising campaigns with a call-to-action.

"After last year's successful Musicians Corner debut, we were looking to extend the connection to our audience. Mobile campaigns provide the opportunity to deliver pertinent information and engage people with information and contests," said John Tumminello, Executive Director of Musicians Corner. "Mogreet's platform provides us with the capability to reach our audience in a much more engaging, relevant, and personalized manner that will enhance the event experience."

"Concerts, festivals and public events are a great way to build pride and togetherness in a community. By using Mogreet's mobile platform, Musician's Corner can broaden the experience to Nashville residents with contests, exclusive content, and updates on the talented musicians performing at the Centennial Park events, directly on the mobile devices," said James Citron, CEO of Mogreet. "Musicians Corner understands the importance of reaching its target demographic via mobile, and this mobile campaign is an excellent example of mixing mobile with traditional media."

The weekly lawn parties take place every Saturday from 3:00 – 6:00 p.m., running through July 2, and then Sept. 3 – Nov. 5, 2011.

Mogreet seeks other concert, festival and community organizations who are interested in utilizing mobile messaging to connect with their audience. Organizations can contact Mogreet by visiting http://corp.mogreet.com/contact-us.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contacts:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
[email protected]

Tara Tocco
Touchpoint PR for Musicians Corner
+1 615-351-2815
[email protected]

SOURCE Mogreet