NEW YORK, Oct. 27, 2015 /PRNewswire/ -- As a platform for women worldwide, Mogul continues to break the barriers as a destination for users to share and engage with the latest information on trending articles, videos, products, job listings, and online courses.
Founded by Tiffany Pham, named one of Forbes 30 Under 30 in Media, Mogul caters to a rapidly growing audience of female millennials worldwide, reaching 196 countries and over 26,000 cities.
With a reach of 18MM weekly, Mogul's audience is a powerhouse for advertisers to tap into, in order to showcase their brands and initiatives towards an audience of influencers and social advocates.
Delivering across a wide range of interests for female millennials, Mogul's versatility makes it an excellent medium for advertisers to target female users. Interest hubs such as Beauty, Fashion, and Motherhood appeal to consumer brands while other categories such as Technology and Travel appeal to service-oriented brands. Mogul's diverse audience further provides advertisers with support on acquisition, enabling them to target specific segments at a granular level, such as age, city, household income, career, and education.
Currently, Mogul partners with brands through: customized campaigns and syndication. Both types of partnership have proven highly successful with advertisers among the Fortune 500, based on specific KPI's such as enhancing e-commerce, strengthening brand awareness, and acquisition.
Custom campaigns provide advertisers with the option of collaborating with the Mogul in-house creative team to create unique, custom content that caters to their specific objectives. As for campaign syndication, advertisers have the ability to magnify the reach of their existing content through Mogul's platform. Meanwhile, promotion through Mogul's social media channels and email outlets further enhances the brand's integration into the Mogul platform, bolstering the engagement and overall effectiveness of such campaigns.
As Mogul continues to extend its global reach, truly great things remain on the horizon for this impactful and transformational platform for women worldwide.