Molson Canadian 67 Named Product of the Year in Canada

Mar 07, 2011, 18:18 ET from MOLSON COORS CANADA

Canadian Consumers choose Molson Canadian 67 for product innovation award

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TORONTO, March 7 /PRNewswire/ - Molson Canadian 67, Canada's first low calorie beer, has been named Product of the Year in the Light Beer Category today, as designated by Product of the Year Canada. The annual awards are chosen by over 5,900 consumers across Canada who vote across 17 categories of products based on innovative design, function or packaging.

"Canadians are increasingly taking a calorie-conscious approach to their eating and drinking habits. It's clear that Molson Canadian 67 is a beer that fits for those pursuing a healthy lifestyle," said David Bigioni, Senior Brand Director, Molson Canadian. "Molson Canadian 67 is a prime example of an innovation that that fits both an emotional and functional need for consumers."

The Product of the Year Consumer Survey of Product Innovation was conducted last December and January.

"It's clear from consumer responses and the winning product results that Canadians are looking for products that allow for a healthier lifestyle without compromising quality," says Sandie Orlando, Executive Program Director, Product of the Year Canada. "Molson Canadian 67 noticeably fits that desire and is a great example of a product that understands its consumer."

Molson Canadian 67 is available nationally in select retailers and accounts.

To learn more about Molson Canadian 67, visit us on facebook or at www.molsoncanadian67.ca

About Molson Canadian

Molson Canadian lager has been a staple in the Canadian beer landscape for over fifty years, providing generations of Canadians with clean, crisp refreshment. Made using Canadian water, Prairie barley and no preservatives in six locations across the country this award-winning beer is recognized as a symbol of Canadian beer distinction around the globe. With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation's pre-eminent brewer.

About Product of the Year Canada

Product of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research group. productoftheyear.ca

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SOURCE MOLSON COORS CANADA