Molson Canadian celebrates NHL Face-Off and reveals epic mountain rink

TORONTO, Oct. 8, 2014 /CNW/ - Tonight at 7:00 p.m. EST the puck drops for the National Hockey League's 2014-15 season and for many hockey fans the action really starts at Noon during the 2014 Molson Canadian NHL Face-Off™ event at Toronto's Yonge-Dundas Square.

The event, which features a free concert by The Tragically Hip, giveaways and a live broadcast viewing party featuring the Montreal Canadiens at Toronto Maple Leafs, is a chance for Molson Canadian to join the NHL and diehard hockey fans in celebrating the return of our national pastime.

"It's become tradition for us to be on-site and help celebrate the NHL's opening night festivities," says Andy Gervais, Brand Manager of Molson Canadian. "For us, NHL Face-Off has also come to symbolize the start of 'beer season,' allowing us to unveil new programs designed to excite our drinkers throughout the season." 

Back to hockey roots

Coinciding with the drop of the first puck tonight is the launch of a new television spot, featuring the now famous Molson Canadian Beer Fridge, as it departs for an epic rink in the mountains created to bring hockey back to where it was born: outside, on a frozen Canadian pond. You can view the spot at: www.youtube.com/watch?v=zS1_rUHdGQQ&list=UUAZB7Eyyn2-SuZuKhR0JBqg.

Over the course of the 2014-15 NHL® season, the story of the rink will play out in a series of TV spots linked to key milestones throughout the hockey calendar. Molson Canadian is even giving fans a chance to win an unforgettable trip to this rink by using the #ANYTHINGFORHOCKEY hashtag on Facebook, Instagram or Twitter. Fans will earn their opportunity to win by sharing stories that detail the lengths they go to in support of the game of hockey.

"Day one of the season is probably the best example of why the NHL is such a perfect partner for our business," said Gervais. "We start the day by having our in-house events team create an epic fan experience, and finish it revealing a new TV spot to millions of avid fans tuned in for one of the NHL's greatest rivalries."

Tune in for a chance to win

Molson Canadian is planning an exciting calendar of events for fans throughout the hockey season, including activations that will coincide with the 2015 Bridgestone NHL Winter Classic®, the 2015 NHL® All-Star Game and the Stanley Cup® Playoffs.

Fans are invited to stay tuned to Molson Canadian on social media throughout the season to keep up to date on how they can participate:

• Facebook - www.facebook.com/MolsonCanadian
• Instagram - @mymolsoncanadian
• Twitter - @molson_canadian

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

NHL, the NHL Shield, the word mark and image of the Stanley Cup and the word mark NHL Winter Classic are registered trademarks and NHL Face-Off name and logo, the NHL Winter Classic logo and the NHL All-Star Game logo are trademarks of the National Hockey League. All Rights Reserved.

SOURCE Molson Coors Canada