MINNEAPOLIS, Sept. 25, 2014 /PRNewswire/ -- MOM Brands® Better Oats® Oat Revolution® Steel Cut Oatmeal was recently named a winner of Progressive Grocer's 2014 Editors' Picks Awards, the grocery industry's most esteemed new product recognition program. The fast-cooking instant oatmeal was cited among the year's "best of the best" new products out of 500 entries from a range of companies across all grocery store categories. The product will be featured in Progressive Grocer's September edition, one of the magazine's most-read issues.
"Progressive Grocer is pleased to honor MOM Brands Better Oats Oat Revolution Steel Cut Oatmeal as being among this year's most original, engaging and downright fun retail items," said Progressive Grocer Editor-in-Chief Jim Dudlicek in a letter to MOM Brands. "It was no easy feat selecting top products in terms of innovation, taste/functionality and value."
Introduced in January 2013, Better Oats Oat Revolution Steel Cut Oatmeal is among the fastest-cooking products of its kind on the market, allowing consumers to enjoy all the taste, texture, flavor and better-for-you attributes of steel cut oats in just 2-1/2 minutes of cooking time. Featuring a built-in measuring cup pouch, the product is great for anyone who wants to enjoy the taste and texture of slow-cooked steel cut oatmeal with the convenience and speed of cooking by microwave.
"Being selected by Progressive Grocer as an Editors' Pick is great recognition for our Better Oats brand, which we developed to deliver on what today's families are looking for — great value, terrific taste and texture, and the convenience of quick-and-easy, better-for-you breakfast options," said Linda Fisher, director of communications at MOM Brands, the parent company of Better Oats. "Better Oats delivers on the needs of today's consumers, while supporting our mission of continuously finding better ways to make a better breakfast at a better price."
Better Oats Oat Revolution Steel Cut Oatmeal contains flaxseed, carries the 100 percent Whole Grain Stamp from the Whole Grains Council, and is a good source of fiber and ALA-Omega 3. Its premium steel cut oats are sliced thick to preserve their natural consistency, adding to the product's hearty taste and texture. Better Oats Oat Revolution Steel Cut Oatmeal is available in three flavor varieties: Steel Cut Maple & Brown Sugar, Steel Cut Classic and Steel Cut Apples & Cinnamon.
MOM Brands Better Oats Oat Revolution Steel Cut Oatmeal and all of the company's brands are available at major supermarkets, specialty grocery and superstores nationwide. A store locator is available at www.mombrands.com/find-products/better-oats/.
About MOM Brands
MOM Brands is the largest family-owned cereal company in the United States. The company has produced quality cereal products since 1919 and manufactures many varieties of oatmeal, family-favorite ready-to-eat and natural cereals, as well as its original, farina-based hot cereal. Today, one in 10 servings of breakfast cereal eaten every day is a MOM Brands cereal. Dedicated to finding better ways to make a better breakfast at a better price, MOM Brands is continually innovating to produce, package and transport its cereals in ways that reduce environmental impact. For more information about MOM Brands and its cereal products, visit www.MOMBrands.com.
SOURCE MOM Brands