Momcozy Announces Becca Kufrin as First North American Brand Ambassador

Kufrin Stars in Momcozy's Mother's Day PSA to raise awareness for Maternal Mental Health

LOS ANGELES, April 24, 2025 /PRNewswire/ -- Momcozy, a leading innovator in maternal care products, proudly announces Becca Kufrin, beloved TV personality and new mother, as its first North American Brand Ambassador. Becca stars in Momcozy's heartfelt Mother's Day PSA, which aims to raise awareness about the importance of maternal mental health in partnership with Postpartum Support International (PSI).

The campaign, titled "Momcozy Village: Your Little Things, Our Everything," invites viewers into the cozy, chaotic, and beautiful realities of motherhood. Through authentic storytelling, the video showcases how Momcozy supports moms through every stage of their journey—turning everyday challenges into moments of comfort and care. But when comfort alone isn't enough, the story pauses to remind moms they are not alone. In partnership with PSI, the campaign highlights the power of community, offering real support for the harder days and gently reaffirming that help is always within reach.

"I'm incredibly proud to partner with Momcozy as their newest brand ambassador. As a mom, I know how much of a necessity it is to have products that truly support and understand our everyday needs, not just our children's, and that's exactly what Momcozy delivers," said Becca Kufrin. "This partnership means so much to me because it allows me to stand alongside a brand that's all about comfort, care, freedom, and empowering mothers through every step of their parenting journey. A community of mothers got me through the early, tough days of motherhood, and I believe it's so important to share this community with other moms. Because it truly takes a village to raise our little ones, and that's where Momcozy comes in!"

The powerful PSA video and a special ambassador interview where Becca shares her own postpartum journey can be viewed here, and exclusive images from Becca's photoshoot with Momcozy can be found here.

"We are thrilled to welcome Becca Kufrin to the Momcozy family," said Athena, CEO and Founder of Momcozy. "As a new mom, Becca embodies the strength, vulnerability, and resilience that define motherhood. Her openness about the realities of this journey reflects the heart of our brand. This campaign is especially meaningful as it shines a light on maternal mental health—an often overlooked but critical part of motherhood. Through our partnership with Postpartum Support International, we hope to remind every mom that she's not alone, and that real support is always within reach."

In collaboration with PSI, the campaign features the "Little Messages Go a Long Way" initiative, encouraging individuals to share messages of support for mothers. For each message shared, Momcozy will donate $1 to PSI, aiding their efforts to provide free resources and support for moms struggling with perinatal mental health challenges, including depression, anxiety, OCD, and psychosis. Messages can be recorded on the campaign landing page.

"We are thrilled to partner with Momcozy on this public service campaign," said Dr. Wendy Davis, president and CEO at Postpartum Support International. "One in five women experiences a perinatal mental health disorder, yet stigma still prevents so many from seeking help. Together, we're working to shatter that stigma and let every mother know: You are not alone. With help, you will get better. You don't need a diagnosis to reach out for help, so if you or a loved one is suffering, please visit postpartum.net and connect with the support you deserve."

The PSA was produced by Good Creative, the agency renowned for the viral "Is Mommy Okay?" campaign. Known for their impactful storytelling and commitment to social good, Good Creative brings a unique and heartfelt perspective to the project.

About Momcozy

Since its founding in 2018, Momcozy has become a leader in the FemTech industry, offering innovative products that support mothers and babies from pregnancy through postpartum and beyond. Known for its groundbreaking wearable breast pumps, nursing bras, and other essential products, Momcozy has redefined maternal care and comfort for modern mothers. Loved by over 3.5 million mothers in 60 countries, Momcozy's products are available on major retail platforms such as Babylist, Walmart, Target, and Amazon, as well as on their official website. To learn more, visit www.momcozy.com.

About Postpartum Support International (PSI)

Founded by a new mother in 1987 to increase awareness among public and professional communities about the emotional difficulties women can experience during and after pregnancy, Postpartum Support International (PSI) offers a wealth of free resources for a wide range of needs, situations, and audiences to give families the strongest and healthiest start possible through support and community. PSI offers support, resources, best-practice training and certification for healthcare professionals and volunteer coordinators nationwide and in more than 30 countries. PSI is committed to eliminating stigma and ensuring that compassionate and quality care and support are available to all families. Need help? Call 1-800-944-4PPD (4773), visit postpartum.net, and/or download the Connect by PSI app.

Press contact:

Eden Cali
[email protected] 

SOURCE Momcozy