Moment Factory to create the multimedia environment during the Madonna Bridgestone Super Bowl XLVI Halftime Show on NBC

TORONTO, Dec. 6, 2011 /PRNewswire/ - Moment Factory, the Canadian new media and entertainment studio, is proud to announce its collaboration with multiple Grammy Award winning pop legend Madonna and Cirque du Soleil during her live performance at Super Bowl XLVI on February 5^th, 2012. Moment Factory is world-renowned for its use of technology and art to develop remarkable experiences that draw audiences to live performances, special events, brand activations, museums, interior commercial spaces and urban landscapes.

Moment Factory's team of artistic technologists, together with Madonna's team, will create a spectacular multimedia display for the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012.

"We are extremely excited to be working with someone as creative, talented and visionary as Madonna," said Sakchin Besette, Partner and Creative Director, Moment Factory. "Our team is comprised of artists whose expertise ranges from software development to motion design and all of us are absolutely delighted to be working with an artist whose creativity continues to astound us. Moment Factory always looks to engage audiences with something they have never seen before, and we are certain that this show will thrill spectators."

Moment Factory is renowned for creating extraordinary, immersive and often interactive visual installations for the likes of Nine Inch Nails, Tiesto, Cirque du Soleil and Celine Dion's return to Las Vegas. Moment Factory was a key partner in the production of Arcade Fire's live performance at the Coachella Music Festival, for which they orchestrated the acclaimed "LED balloon drop" alongside Chris Milk in Indio, California.

"Moment Factory is always delighted to work with our close friends at Cirque du Soleil. Moment Factory and Cirque have cooperated on many successful projects and truly enjoy working together," said Eric Fournier, Partner and Executive Producer, Moment Factory. "This is the first time we will be working with Madonna, Jamie King and the NFL and we are very excited to create the best entertainment for millions of fans who will be watching live and via broadcast.

Moment Factory is a group of diversely creative minds that have come together to up the ante in technology and entertainment.  Their most recent work will debut during the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012

ABOUT MOMENT FACTORY
Founded in 2001, Moment Factory is comprised of a team of 60 artists, technologists and visionaries at its headquarters in Montreal. The company has completed over 300 projects in the field of creative multimedia environments for clients such as Celine Dion, Nine Inch Nails, Cirque du Soleil, Microsoft and Disney. Moment Factory has completed permanent interactive installations in cities like Dubai, Montreal and Las Vegas.

SOURCE Moment Factory

Video with caption: "Video: Moment Factory orchestrated a drop of 1250 giant luminous beach balls at the Arcade Fire performance at Coachella in 2011.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111206_C4319_VIDEO_EN_7868.mp4&posterurl=http://photos.newswire.ca/images/20111206_C4319_PHOTO_EN_7868.jpg&clientName=Moment%20Factory&caption=Video%3A%20Moment%20Factory%20orchestrated%20a%20drop%20of%201250%20giant%20luminous%20beach%20balls%20at%20the%20Arcade%20Fire%20performance%20at%20Coachella%20in%202011%2E&title=MOMENT%20FACTORY%20%2D%20Moment%20Factory%20orchestrated%20a%20drop%20of%201250

Video with caption: "Video: Moment Factory created the multimedia imagery for Celine Dion's return show to Las Vegas in 2011. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111206_C4319_VIDEO_EN_7869.mp4&posterurl=http://photos.newswire.ca/images/20111206_C4319_PHOTO_EN_7869.jpg&clientName=Moment%20Factory&caption=Video%3A%20Moment%20Factory%20created%20the%20multimedia%20imagery%20for%20Celine%20Dion%27s%20return%20show%20to%20Las%20Vegas%20in%202011%2E%0D%0A%0D%0A&title=MOMENT%20FACTORY%20%2D%20Moment%20Factory%20created%20the%20multimedia%20imagery

Video with caption: "Video: Moment Factory worked with Roy Bennett to create a truly interactive stage setup for the 2008 Nine Inch Nails "Light In the Sky Tour"". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111206_C4319_VIDEO_EN_7870.mp4&posterurl=http://photos.newswire.ca/images/20111206_C4319_PHOTO_EN_7870.jpg&clientName=Moment%20Factory&caption=Video%3A%20Moment%20Factory%20worked%20with%20Roy%20Bennett%20to%20create%20a%20truly%20interactive%20stage%20setup%20for%20the%202008%20%20Nine%20Inch%20Nails%20%22Light%20In%20the%20Sky%20Tour%22&title=MOMENT%20FACTORY%20%2D%20Moment%20Factory%20to%20create%20the%20multimedia%20environ