Moncur Helps National Refrigeration Supplier Amerikooler Launch New Website and Branding

The new and completely redesigned www.amerikooler.com website focuses on presenting concise and clear information to visitors, no matter what type of cooling and/or freezing product they are looking for. The website's responsive design also ensures a flawless display for visitors from any device.

Amerikooler tasked Moncur with creating a more contemporary solution for their website, where information could be accessed quickly. To do this, Moncur created a new dual-offering approach for the homepage, a split between Amerikooler's Quick Ship products and their more custom offerings. The clean presentation simplifies the options for visitors, with a no frills approach.

Moncur also developed new messaging for Amerikooler, which is featured throughout the website. The messaging presents a new tone-of-voice that reflects the company's growth, success, and continued innovation as a company. Moncur also travelled to the company's Miami headquarters for a photoshoot with the Amerikooler staff and to document the manufacturing process, giving website visitors a more personal point of view inside the company's culture and belief in innovation.

Website visitors can also find a plethora of new detailed features and information on their extensive list of products offerings. Moncur also developed a new interactive timeline of their company's humble beginnings and family history.

"Moncur was an amazing team to work with. Their creative approach to re-organizing and streamlining our content created a powerful new experience for visitors," said Amerikooler's Chief Executive Officer Gian Carlo Alonso.

Moncur was successful in launching the website, and presenting a new Amerikooler brand with clean design, improved functionality and enhanced rich content that allows visitors to have an informative experience as the company continues to expand its offerings.

About Moncur

Moncur is a branding + digital agency based in Detroit, with offices in Miami and Austin. Moncur seamlessly integrates strategic communication and fluid technology to help companies brand, market and sell what they do online through beautiful communication. www.thinkmoncur.com 

SOURCE Moncur

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