Moncur Recreates Website for Global Leader in Advanced Composites Technology
SOUTHFIELD, Mich., Nov. 13, 2017 /PRNewswire/ -- Moncur completely remodeled the website for Hexcel, a global leader in advanced composites technology for commercial aerospace, industrial and space and defense applications. Hexcel.com got overhauled in terms of structure, hierarchy, communication and visuals and is now an advanced technology platform engineered by the Southfield agency to achieve a fluid user experience and modern, high-end design.
The project began when Hexcel made a strategic business decision to globally focus on recruiting top talent in the aerospace market. They knew that a powerful online presence would be key to attracting target prospects—their website needed to represent them as advanced in the technological space and integrate enhanced UX to make it easier for visitors to quickly access information.
Moncur collaborated closely with Hexcel's team to design a custom platform that would be easy for them to manage and achieve a look and feel that would make Hexcel attractive to experts in the aerospace industry.
The biggest creative challenge was that the client wanted to use minimal imagery—forcing Moncur to think strategically about how to deliver high-end design and clear communication through visual hierarchy that takes into account elements such as color, type, textures, vectors and spacing. Concurrently, the client required a system that integrated more intuitive navigation, search capabilities, filtering systems, multilingual translations and responsive design.
All content from Hexcel's existing website had to be "scraped" and transferred over to the new platform within a more strategic structure. Moncur also had to create flexible design templates that could accommodate a wide variety of content, maintain a cohesive look and be simple to use, as clients updated content in tandem with the build of their site.
"The previous site had 13,000 pages in five different languages—we streamlined it down to one site, simplified management tools and dynamically powered language translation," comments Ken Svoboda, CTO at Moncur.
In alignment with Hexcel's goal to boost their recruiting (talent acquisition) efforts, the Careers page is the centerpiece of the site—with vibrant photos, a dynamic layout, interactive sliders and custom CSS video display capabilities.
Moncur was successful in implementing everything the client desired and brought their vision to life through strategic thinking, creative collaboration and a robust content management system.
About Moncur
Moncur is a brand + digital agency based in Detroit, with offices in Miami and Austin. Moncur seamlessly integrates strategic communication and fluid technology to help companies brand, market and sell what they do online through beautiful communication. www.thinkmoncur.com
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