Monetate Appoints Michael Wasyluka Executive Vice President, Sales and Marketing
Jun 11, 2015, 08:37 ET
PHILADELPHIA, June 11, 2015 /PRNewswire/ -- Monetate, the leading provider of multichannel personalization to the world's best brands, today announced that Michael Wasyluka, formerly of Salesforce, has been named executive vice president of sales and marketing.
With more than two decades of experience as a sales and marketing leader, Wasyluka will leverage his industry expertise and network to lead and coordinate Monetate's global sales and marketing functions. Additional responsibilities include the development and execution of Monetate's go-to-market strategy. Starting immediately, Wasyluka will be based out of Seattle and report directly to Monetate CEO Lucinda Duncalfe.
"Customer expectations for personalized experiences that are seamless across channels have never been higher. The brands that embrace personalization strategies and solutions such as Monetate, will run circles around their competitors that aren't," said Wasyluka. "I'm extremely excited by the tremendous opportunity facing Monetate today. We provide exactly what the market is craving – a comprehensive, easy to use personalization solution focused on helping brands build better relationships with their customers – one experience at a time."
In his previous role, Wasyluka was senior vice president, strategic enterprise sales at Salesforce, a global cloud computing company, where he consistently outpaced expectations through revenue growth and customer satisfaction. In this role, he was responsible for defining, developing and executing the go-to-market strategy for the Marketing Cloud's most strategic customers. Prior to his work at Salesforce, Wasyluka was vice president of strategic accounts for Webtrends Inc., a leader in cloud-based software for digital marketing, where he was responsible for all aspects of major account management. Wasyluka has also held senior leadership positions at Hitachi Consulting, and Arthur Andersen.
"We are very happy to welcome Michael to the Monetate family during this exciting time in our company's growth," said Lucinda Duncalfe, CEO, Monetate. "Michael's deep industry expertise and strategic vision for Monetate will be a tremendous asset to the company as we continue to expand the Monetate brand here in the United States and abroad."
Wasyluka attended college at Washington State University where he earned a B.A. Business Administration and double majored in Finance and Accounting. He lives in Seattle with his wife and three children.
Monetate is the global leader in multichannel personalization for the world's best brands. The Monetate platform is built for speed. It features an easy-to-use interface that allows marketers to create, test, and deploy customized real-time experiences across web, email, and mobile.
With Monetate, marketing is transformed from a world of discrete one-size-fits-all campaigns to one of always-on, personalized experiences that optimize the lifetime value of each customer.
Founded in 2008, Monetate influences billions of dollars in annual revenue for world-class brands like Macy's, QVC, Office Depot, Patagonia, Sur la Table, and The North Face. During Cyber Week 2014, Monetate influenced a third of all US e-commerce sales. Monetate is the industry leader, with more clients in the IR 500 than any other company.
Share this article