Monetate to Offer Context-Aware Tablet and Mobile Strategies for Online Marketers at Upcoming Webinar

PHILADELPHIA, May 20, 2013 /PRNewswire/ -- More than 30% of visits to leading ecommerce websites come from smartphones or tablets. In this age of the sophisticated multi-screen shopper, it's critical for brands to develop strategies that make the experience contextual and relevant for shoppers across all devices.  

In an upcoming Monetate webinar, Thomas Husson, vice-president, principal analyst at Forrester Research, and Todd Lido, marketing director at Threadless, will discuss emerging mobile trends and their implications to online businesses. Attendees will come away with an understanding of how to address the needs of the online-everywhere customer. Takeaways will include: 

• Why customers on smartphones and tablets should not be treated the same way;
• How implementing new mobile commerce strategies require investment and marketing control;
• The role of Responsive Design in a mobile/tablet strategy for websites.

The webinar will be held on Wednesday, May 22, 2013 from 2 p.m. EDT. Click here to register.

"In the age of the empowered customer, marketers must use historical and in-the-moment data to optimize the mobile experience," said Blair Lyon, vice president, marketing at Monetate. "This webinar will detail the latest trends in mobile optimization, and how marketers can deliver context aware experiences that delight customers and drive revenue."

The Tablet and Mobile Experience Webinar is free to attend and open to all marketers.
#monetatewebinar

About Monetate

Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

SOURCE Monetate