Monetate to Present Customer Centricity Strategies that Drive Profits at Upcoming Webinar

PHILADELPHIA, July 16, 2013 /PRNewswire/ -- Marketing leaders crave to know their customers better, focus on the right buyers and maximize customer lifetime value. An upcoming Monetate webinar, How Can Customer Centricity be Profitable?, will explore how marketers can learn to understand customers at a granular level by discovering segments that are the most valuable, and then delivering products, services and offers that are relevant to those customers.

The webinar will feature Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania, and Bruce Ernst, vice president, product management at Monetate. They will discuss the tactical building blocks underlying customer centricity and share important insights about the interplay among them. The speakers will highlight a number of actionable recommendations, including tips to:

• Improve customer acquisition by focusing on customer lifetime value, rather than cost per acquisition;
• Increase customer retention by delivering a personalized website experience; and
• Discover your most valuable customer segments through data, and then deliver relevant products, services and offers to them.

The webinar will be held on Thursday, July 18, 2013 from 2 to 3 p.m. EDT. Click here to register.

"The Holy Grail for marketing is getting the right experience in front of the right person at the right time," said Bruce Ernst, vice president, product at Monetate. "Peter Fader is a preeminent academic expert in customer centricity, and will share the steps marketers need to take to correlate customers with high-impact experiences that drive increased conversions and profits."

The How Can Customer Centricity Be Profitable? Webinar is free to attend and open to all marketers.
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About Monetate

Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority and PETCO. The company's solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate's cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.

SOURCE Monetate