Monoprix Renews With DemandTec

SAN MATEO, Calif., June 27, 2011 /PRNewswire/ -- DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Monoprix, a leading retailer operating in France and jointly owned by Groupe Galeries Lafayette and Groupe Casino, has renewed its subscription for DemandTec's Everyday Price Optimization and Everyday Price Management software services on the DemandTec network.

A DemandTec customer since 2005, Monoprix leverages DemandTec's advanced analytical capabilities for pricing strategy consistency and effectiveness.  With Everyday Price Optimization, Monoprix can quickly create and evaluate multiple pricing scenarios and view predicted results at the SKU, line, or category level prior to execution in store.  Monoprix uses Everyday Price Management to simplify and streamline the pricing process by enabling team members to quickly review, approve, and deliver pricing downstream in response to manufacturer cost changes and new item introductions.

"DemandTec's services utilize proven optimization science enabling us to gain insight into shopper demand and set prices that benefit our shoppers," said Hubert Hemard, Chief Marketing and Merchandising Officer at Monoprix.  "We are confident that our continued alignment with DemandTec represents the best business decision for Monoprix."

Everyday Price Optimization and Everyday Price Management are component services of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store.  The solution, which also includes the Markdown Optimization and Promotion Planning & Management software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.

"Monoprix continues to reap the benefits of investing in a scalable, science-based approach to pricing to achieve volume, sales, profitability, loyalty, and price image goals," said Dan Fishback, President and Chief Executive Officer at DemandTec.  "We consider this renewed agreement with Monoprix to be a vote of confidence in the services we deliver and we are proud that they have renewed with DemandTec for a third consecutive time."

About Monoprix

Based in Paris, France, Monoprix has nearly 400 retail stores. With five brands including Monoprix, Monop, Beauty Monop, Daily Monop, and Naturalia, the company offers a selection of 60,000 items to 800,000 customers everyday in its stores.  The company is seen as an innovator among retailers in France and maintains a unique position in the French market with a strong emphasis on premium quality and superior service. Monoprix stores are typically located in urban areas and feature moderately priced clothing, furniture and cosmetics, in addition to groceries. Monoprix is jointly owned by Groupe Galeries Lafayette and Groupe Casino.

About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on nearly four million trade deals.  DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior.  DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact:
Karen Cohen, DemandTec, Inc.
(650) 645-7126
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.