MONSTER ENERGY LAUNCHES NEW ZERO SUGAR ULTRA BLUE HAWAIIAN

A Refreshing New Flavor Inspired by Tropical Vibes and Powering Energy-Packed Adventures

CORONA, Calif., Feb. 26, 2025 /PRNewswire/ -- Monster Energy is bringing an island escape straight to your taste buds with the launch of zero sugar Ultra Blue Hawaiian — a refreshing new addition to the fan-favorite Ultra line.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/monster/9268057-en-monster-energy-launches-new-zero-sugar-ultra-blue-hawaiian

Taking its inspiration from the exotic tropical flavors of the Hawaiian Islands, Ultra's latest taste offering delivers a burst of delicious fruit essence with the signature Monster Energy blend to keep you energized.

Light, crisp, and super easy drinking with a tropical tiki twist, Ultra Blue Hawaiian joins Monster Energy's versatile Ultra lineup, designed for those who crave flavorful energy boost with just 10 calories.

Whether you're hitting the beach, chasing waves, or just need a pick-me-up to power through your day, Ultra Blue Hawaiian is your ultimate companion.

"Monster Energy fans demand both performance and taste, and we're always pushing the boundaries of flavor innovation," says Dan McHugh, Global CMO of Monster Energy. "Blue Hawaiian delivers that and more with its perfect blend of tropical refreshment and Monster's celebrated energy formula."

Monster Energy Ultra Blue Hawaiian is now rolling out nationwide in 16oz cans and joining the other top selling flavors in the zero sugar Ultra line including Zero Ultra, Vice Guava, Sunrise and Strawberry Dreams.

Get ready to taste the tropics and unleash the Ultra experience.

About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.

Contact: [email protected]

SOURCE Monster Energy