Deal with DEM Multimedia signifies continuing growth in Europe
PARIS, June 10, 2011 /PRNewswire/ - More shoppers across France will be able to purchase games and music as DEM Multimedia has signed a distribution agreement with Mood Entertainment, a leading producer and distributor of specialty music and casual PC games. Mood Entertainment's products are sold using interactive displays in retail stores with high shopper traffic that allow customers to sample content prior to purchase.
DEM Multimedia is a distributor that specializes in the distribution of games, home entertainment, and consumer electronics. In 2010 the company distributed millions of CDs and DVDs throughout the country, filling more than 600 orders every business day to department stores, hypermarkets, and specialized retailers across France.
'The retail industry in Europe is increasingly recognizing that consumers purchase more, and more often, when they have the opportunity to sample content at the point-of-purchase,' said Ken Cross. 'Our agreement with DEM Multimedia increases the number of shoppers in France who can benefit from our interactive displays.'
This deal will give Mood Entertainment access to 50% more hypermarkets in France, including such household names as the Carrefour Market, Leclerc and Intermarché (ITM).
'France is the largest market for Mood Entertainment after the United States, and this partnership simply adds more velocity to our growth in the country, and in Europe.' said Lorne Abony, CEO of Mood Media Corporation.
About Mood Entertainment
Mood Entertainment, formerly Somerset Entertainment, is leading producer and distributor of specialty music and PC casual games selling more that 19 million CDs annually. Mood Entertainment's distribution network encompasses more than 28,000 interactive displays in 18,500 high-traffic retail locations in more than 20 countries. Music labels include diverse collections of concept-based music compilations, and casual games include franchise titles from major game developers including PopCap, BigFish, Encore and iWin. Titles are sold using unique interactive displays that allow for sampling at the point-of-sale.
Mood Entertainment is a division of Mood Media Corporation. For more information on Mood Entertainment visit www.somersetent.com.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
SOURCE Mood Media Corporation
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