Licensing Relationship with Big Fish Games Provides Access to Some of the World's Most Popular Casual Games, Available for the First Time in Interactive Displays
TORONTO, Oct. 7 /PRNewswire-FirstCall/ - Mood Media Corporation ("Mood Media") announced today that its retail point of sale division, Somerset Entertainment is launching an innovative casual games offering, complete with interactive displays and content from Big Fish Games. The company's expansion into casual games is part of a strategic initiative to monetize its broad retail footprint with new products and services for its core customers - women aged 30 to 45, a demographic closely aligned with the Big Fish Games audience. To this end, Mood Media has secured a licensing agreement with the leading developer, producer and publisher of casual games, Big Fish Games Inc ("Big Fish Games").
"Today, Mood Media has an unprecedented retail footprint and a well-established competency at developing and selling products relevant to our target demographic of women aged 30 to 45," said Lorne Abony, Chairman and Chief Executive Officer of Mood Media. "We have a tremendous opportunity to leverage our retail network and grow our business by providing a broader array of products and services that enhance women's leisure time. We believe that Mood Media's partnership with Big Fish Games is in line with this strategy, and will be a hit with both our retail clients and their customers."
"Our award-winning games appeal to a very broad audience and are an excellent match for Mood Media's widely available interactive displays," said Jeremy Lewis, president and chief executive officer of Big Fish Games. "With this partnership, we will further expand our global audience through placement at stores like Bed Bath & Beyond and Joanne's Fabrics - and Mood Media's customers will discover our games as a source of relaxing, fun, interactive entertainment."
Under the terms of the agreement, Mood Media will have access to ten of Big Fish Games' most popular games, including the Mystery Case Files® franchise. Mystery Case Files is widely known for its role in establishing what has become the casual games industry's most prevalent genre: hidden object games. Big Fish Games is the largest developer, distributor and publisher of casual games, working with more than 500 developers worldwide to bring award-winning content to customers and partners alike.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation was formed in June 2010, following the acquisition of Mood Media Group SA by Fluid Music Canada, Inc. Through its subsidiaries Mood Media, Somerset Entertainment and Trusonic Inc., Mood Media Corporation is driving growth of in-store media solutions across multiple markets.
The Directors believe that Mood Media's services can have a direct impact on consumer purchasing decisions which makes in-store media an effective marketing tool. The Directors believe that in-store media services can enhance branding in real-time and influence shopper decisions by improving the shopping experience for consumers.
The in-store media business generates revenue via sales of its multi-sensory services to businesses; the retail point-of-purchase sells specialty compilations through its retail clients. Mood Media has also compiled an extensive rights-included music library with over 1.8 million tracks.
Mood Media operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.
SOURCE Mood Media Corporation