Mood Media to Reach over Two Million U.S. College Students through Agreement with Nebraska Book Company
Jan 30, 2012, 07:00 ET
National On-Campus Retailer Will Utilize Mood Media's Music and Messaging Services
TORONTO, Jan. 30, 2012 /PRNewswire/ - Mood Media Corporation (TSX:MM / LSE AIM:MM), the world's leading in-store media solutions provider, today announced that it has entered into a new national agreement with the Nebraska Book Company, a leading retailer serving the college bookstore industry. Under the terms, Mood Media is providing custom music, messaging and new sound systems to Nebraska Book Company's 290 on and off campus store locations throughout the United States.
Through its stores, Nebraska Book Company reaches over 2 million college and university students. The company is an innovator in the campus bookstore market, developing new storefront concepts, e-commerce solutions, and consumer partnerships designed to meet the changing needs of college students. The retailer selected Mood Media to help position its brand and enhance the in-store experience utilizing Mood Media's industry-leading expertise in sensorial marketing and environmental branding.
The producers at Mood Media have developed and will regularly update playlists that will resonate with the retailers' college-aged customers using over 400 major label songs. Messaging will be developed to broadcast promotions and drive sales at the point-of-purchase. Using Mood Media's suite of online tools, Nebraska Book will be able to edit playlists and manage messaging in real time, and create custom playlist for special events and seasonal promotions.
Randy Stejskal, Vice President of Store Design for Nebraska Book Company, said: "New technologies and new consumer habits have transformed the competitive landscape for bookselling, and we are committed to keeping pace with those changes through innovations like rent-every-book and pop-up stores. A key element of our vision for the future is innovative store fronts designed to meet the needs of today's college student, and in-store music will be a big part of that. We are excited about working with Mood Media to create a new audio identity across all our stores."
"We are very pleased to partner with the Nebraska Book Company, an enterprise with a long history of excellence in customer engagement," said Mark Elfenbein, President of Mood Media North America. "A unique and compelling audio identity is essential to engaging college students. We look forward to helping Nebraska Book Company continue to innovate and lead its category."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine is a leading in-store media specialist that uses a mix of music and visual media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.
Operating its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.
About Nebraska Book Company
Nebraska Book Company began in 1915 with a single bookstore near the University of Nebraska campus and now operates over 290 stores serving colleges and universities with more than 2 million students. Its Textbook Division serves more than 2,500 bookstores through the annual sale of over six million textbooks, and its Complementary Services Division has installed more than 1,600 technology platforms and e-commerce sites.
SOURCE Mood Media Corporation
Share this article