Moofwd Convergence Platform Makes Mashups Key to Enterprise Mobility

New enterprise app development platform from Moofwd mashes-up systems, services and the cloud to build apps that run anywhere

Mar 22, 2011, 05:15 ET from Moofwd

ORLANDO, Fla. and PRINCETON, N.J., March 22, 2011 /PRNewswire/ -- Enterprise mobile application foundry, Moofwd (, today unveiled the Moofwd Convergence Platform, an application development platform designed to intelligently integrate specific elements of an organization's various internal systems with cloud-based external resources to produce function-based mobile applications that run on any smartphone platform or via the Web.  

Specifically created to leverage enterprises' existing IT investments and devices, the Moofwd Convergence Platform offers a cross platform approach to application development that makes it easy for enterprises to mobilize their business processes while taking advantage of the internal IT investments that are already working well for them. Empowering IT departments to move forward new mobile initiatives, the Moofwd approach delivers maximum results and minimal expense.

"With Moofwd, the mobilization of any enterprise business process is no longer a daunting task for IT departments," said Sachin Ahuja, CEO and chief architect of Moofwd.  "Applications developed on the Moofwd Convergence Platform run natively on all leading smartphone and tablet operating systems and devices, resolving device and information system fragmentation at the source. Moofwd gives IT departments a cost-effective way to implement mobile initiatives organization-wide – we turn IT managers into IT heroes."  

Today's mobile market is highly fragmented, with a wide array of device types and operating systems. The IT picture within enterprises is equally fragmented with companies using a multitude of different systems from different vendors, many of which operate in a silo, unable to share information with one another.  When these two levels of fragmentation combine, the effort to mobilize a company's business processes can become very complex.  The Moofwd Convergence Platform resolves both device and information system fragmentation, producing apps that run natively on all leading smartphone and tablet devices.

The Moofwd Convergence Platform makes it possible for all of a company's disparate systems to talk to one another resulting in custom apps that deliver the exact information that is needed in a cross platform application. This improved flow of information and its direct delivery to the people that need it most means that the "whole," or the functionality of the app, can be far greater than the sum of its parts, or the disparate systems operating in silos. The Moofwd Convergence platform easily mashes up leading social networks, news feeds, blogs and other public APIs with database servers, ERPs and even mainframe or legacy systems. Built from the ground up with large enterprises in mind, the Moofwd Convergence Platform also makes light work for developers, eliminating the need to learn another development environment.

As proof of concept of the Moofwd Convergence Platform in action, the Moofwd CodeFarm, an internal program to drive innovation in mobile app development, incubates new mobile app ideas within Moofwd on a continual basis. The best ideas, all built on the Moofwd Convergence Platform, are then productized and spun off. Coders interested in joining the Moofwd CodeFarm should contact Moofwd directly at

Moofwd is showcasing its innovative Moofwd Convergence Platform at CTIA in the Telecom Council Innovation Showcase, space 4290-GG, located within the Emerging Technology Zone on the show floor. For more information on the Moofwd Convergence Platform visit

About Moofwd

Moofwd, an enterprise mobile application foundry, offers organizations a simple way to extract new value and utility from their existing IT systems through the creation of cross-platform mobile and Web-based apps.  By mashing-up internal systems with cloud based services the Moofwd Convergence Platform intelligently combines elements from a company's multiple internal services and data sources together with external services and resources to mobilize business operations. Further driving mobile app innovation, the Moofwd CodeFarm incubates new mobile app ideas internally, productizing and spinning off the best ideas as proofs of concept of the Moofwd Convergence Platform. Founded in 2009, Moofwd is headquartered in Princeton, New Jersey. For more information visit