"At MOON, we're passionate about driving flavor innovation and disrupting the oral care category with culturally relevant collaborations," said Shaun Neff, Founder of MOON Oral Beauty. "This partnership represents an exciting foray into the world of food and desserts. As a longtime fan of Sprinkles—and someone who's eaten my fair share of cupcakes —I can confidently say we've nailed a flavor that truly captures the iconic cupcake that everyone loves, now in a way that makes brushing your teeth just as enjoyable. Beyond oral care, this collaboration has created fresh, fun ways for consumers to connect with and experience MOON like never before."
Building on MOON's portfolio of iconic collaborations—including Barbie® and Hello Kitty®—MOON is the first brand to kick off Sprinkles' 2025 licensing strategy, reinforcing its position as a global lifestyle brand through creative beauty collaborations. To make the collection widely accessible, customers will get a taste of the collaboration with a complimentary trial-sized sample of the Birthday Cake Toothpaste included with any Sprinkles purchase at all 25 bakeries nationwide, while full-sized toothpastes are stocked in select Sprinkles ATMs, reaching audiences through unique avenues. Guests can enjoy the limited-time MOON x Sprinkles cupcake featuring a delightful birthday cake recipe loaded with rainbow sprinkles, filled and topped with a pink buttercream frosting.
Inspired by the signature Sprinkle flavor, The MOON x Sprinkles Collection combines the bakery's nostalgic charm with MOON's sleek, modern devices and elevated flavor offerings for a sweet brushing experience. The award-winning MOON Electric Toothbrush is vibrantly reimagined with Sprinkles' colorful packaging and design. Co-developed with Sprinkles, the soft pastel pink, fluoride-free paste, offers a delightful blend of sugar-free birthday cake flavor and hints of the brand's renowned vanilla buttercream frosting to satisfy your sweet tooth. Now you can treat your smile to the taste of Sprinkles and long-lasting fresh breath with each brush.
"At Sprinkles, we've always believed that indulgence is more than just taste, it's about celebrating life's everyday moments," said Justin Murakami, President and COO of Sprinkles. "Our partnership with MOON marks an exciting new chapter as we extend our signature Birthday Cake flavor into the world of oral beauty, offering guests a fresh and innovative way to enjoy Sprinkles beyond the bakery. It reflects our commitment to expanding Sprinkles as a lifestyle brand."
This debut kicks off a series of unique flavor offerings from MOON throughout 2025 (more to come!). The MOON x Sprinkles Electric Toothbrush and Birthday Cake Toothpaste are available today at www.moonoralbeauty.com, www.sprinkles.com, and on March 23 in stores and online at Ulta Beauty, Nordstrom and Amazon.
MOON x Sprinkles Electric Toothbrush ($69.99)
- 5 sonic cleansing modes for a customized brushing experience: Clean, White, Polish, Massage, Sensitive
- Industry-leading 6-week charge
- 2-minute guided brushing timer and up to 36,000 sonic vibrations per minute
- Includes a convenient travel-friendly case
Birthday Cake Toothpaste ($12.99)
- Infused with ethically sourced sparkling mica that gently removes stains and brightens teeth
- Powered by a proprietary blend of antioxidants and essential oils to cleanse, polish, and brighten your smile
- Formulated with coconut-based surfactants for a low-foam brushing experience
Imagery can be downloaded HERE.
About MOON Oral Beauty:
Beauty starts with your smile, that's why MOON Oral Beauty is reimagining oral care by elevating the everyday oral care routine into an oral beauty experience. Founder, Shaun Neff, created MOON Oral Beauty with the intention of supporting healthy, bright smiles with better-looking products and better-for-you ingredients. From premium, beauty-forward teeth whitening to award-winning everyday essentials, MOON delivers effective results, gentle ingredients, and clean formulations trusted by professionals. Inspired by beauty, made for your smile, MOON is oral care reimagined.
About Sprinkles:
Sprinkles offers premium cupcakes, cakes, and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Since opening its first bakery in Beverly Hills in 2005, Sprinkles has drawn long lines of loyal fans and celebrity endorsements, becoming a trailblazer in the modern dessert space. As passionate innovators, Sprinkles debuted the world's first Cupcake ATM in 2012 and has since grown to over 60 bakeries and ATMs coast to coast. In 2021, the brand launched its first-ever line of gourmet chocolates inspired by its best-selling cupcake flavors and in 2024, the brand created exclusive chocolate lines for major retailers Target and Walmart.
With its licensing program expansion, Sprinkles is extending its playful luxury into new lifestyle categories such as health and beauty, kids, home, and apparel, partnering with top-tier brands to bring its signature playful sophistication to a broader audience. For more information and a list of locations, please visit www.sprinkles.com.
SOURCE MOON
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