Moore launches TRUSTbuilder AI, an AI Visibility Audit and GEO Service for Nonprofits

New TRUSTbuilder AI Visibility Audit benchmarks how organizations appear across leading AI platforms, guiding strategies to strengthen mission authority and donor consideration.

WASHINGTON, Nov. 12, 2026 /PRNewswire/ -- Moore launched TRUSTbuilder AI today, an AI visibility audit and generative engine optimization (GEO) service that helps nonprofit organizations strengthen how artificial intelligence platforms describe and recommend them. The offering combines Moore-developed technology and Moore's expertise in nonprofit fundraising, communications and digital strategy to help organizations respond to changes in how people discover causes and decide where to give.

The shift to AI discoverability is already reaching many Americans. Pew Research Center reported in June that 42% of U.S. adults use AI chatbots to search for information. In an Oct. 26 filing, Meta reported that more than 10 million people in the U.S. and Canada had adopted Muse, its personal AI agent, in the first weeks after its launch. And because Google has integrated AI summaries into its core search offerings, an estimated 60% to 80% of all search journeys now involve generative AI in some capacity. These findings underscore the need for organizations to understand their visibility beyond traditional search results and prepare for the growing use of AI platforms.

"AI is changing how people discover organizations, and at Moore we see that personal agents are already helping people research causes and make giving decisions," said Gretchen Littlefield, CEO of Moore. "Purpose-driven organizations need technology and strategies built for that future. Moore is investing in both so our customers can continue to grow, reach new supporters and turn trust into greater mission impact as fundraising changes."

What the TRUSTbuilder AI Visibility Audit measures

The offering begins with the TRUSTbuilder AI Visibility Audit, a diagnostic powered by technology developed at Moore under Chief Technology Officer Steve Kessler. Moore works with each customer to define priority questions about its mission, expertise and giving opportunities, informed by the organization's data and audience insights. The audit then evaluates how leading AI platforms respond.

The audit assesses responses across ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Meta AI, and Claude. It distinguishes between an organization appearing when someone asks about a cause and appearing when someone specifically asks about the organization by name.

Customers receive a baseline showing:

• Whether their organization appears in answers to priority questions.
• How AI platforms describe or recommend the organization.
• Where peer organizations appear.
• Which websites and sources the platforms cite.

Moore's strategists interpret the findings and develop priorities for strengthening the organization's authority and discoverability. The results give customers a clearer view of the information prospective donors may encounter and where to focus their next steps.

How TRUSTbuilder AI turns insights into stronger authority

The sources behind AI answers make communications strategy central to this work. The October 2026 "What Is AI Reading?" report from Muck Rack and Generative Pulse found that more than 84% of AI citations came from earned and third-party sources.

TRUSTbuilder AI connects audit findings to targeted content strategies, media relations, expert commentary and improvements to organizational facts and third-party profiles. The work includes generative engine optimization to help AI platforms discover and understand authoritative information. Repeat assessments can track changes in observed answers, cited sources and peer visibility.

"Nonprofits need to know whether the answers prospective donors see on AI platforms accurately reflect their mission, expertise and impact," said Laura Hunt, chief communications officer at Moore. "Our audit helps identify where information is outdated, incomplete or missing. We turn those findings into content and communications strategies that strengthen the information available about an organization and help it earn consideration as more people use AI in their daily lives. This is about helping our customers continue to meet donors where they are."

The TRUSTbuilder AI Visibility Audit captures responses at a point in time. As strategies are implemented, repeat audits measure changes in observed answers and guide ongoing content and communications work.

TRUSTbuilder AI expands TRUSTbuilder by Moore, which helps organizations build brand authority and trust with people. Moore is also releasing the TRUSTbuilder AI Playbook, outlining nine actions organizations can take to strengthen brand authority in an AI-driven world.

To learn more about TRUSTbuilder AI, request a Visibility Audit or access the Playbook, visit wearemoore.com.

About Moore
Moore is the growth engine for the purpose-driven economy. Powered by proprietary data intelligence from SimioCloud, a Moore company, we create connected constituent experiences that earn trust, deepen engagement and inspire action. Moore brings together strategy, communications, creative, media, data, technology, research, and execution across brand and fundraising to accelerate mission impact. Learn more at wearemoore.com.

Media contact
Mac McKeever
[email protected]
207-841-6110

SOURCE Moore