Moov AI and Nurun join forces to create MOOV, a new Canadian powerhouse in AI-driven enterprise transformation within Publicis Canada

MOOV brings together more than 200 experts across the country to help North American organizations transform their operations, products and experiences.

MONTRÉAL, Oct. 21, 2026 /PRNewswire/ -- Moov AI and Nurun are coming together as MOOV, a new Canadian leader in AI-powered business transformation. By combining Moov AI's expertise in applied artificial intelligence and data with Nurun's more than 25 years of experience in strategy, experience design and digital product development, MOOV helps organizations rethink how they operate, develop new products and services, and grow.

The new company responds to a growing need among organizations for business, technical and design expertise that can turn AI investments into measurable results: more efficient operations, new products and services, and better customer and employee experiences.

"Business leaders see the potential of AI. Their challenge is deciding where it can make the biggest difference and putting it to work. With MOOV, we are bringing together the expertise required to transform that potential into tangible, lasting results, guided by a strong conviction: AI should augment human potential," said Dominic Danis, President of MOOV.

An integrated team, from ambition to execution

Moving from AI experimentation to a solution deployed at scale requires a deep understanding of business challenges, the ability to connect systems and data, the design of tools that meet user needs, and a framework for governing their use.

MOOV brings together strategy, governance, data, artificial intelligence, design and solution development within a single team. This integrated model creates continuity from strategy through execution, reduces handoffs between vendors, and preserves business context throughout the engagement. It enables organizations to transform end-to-end processes, modernize applications and create new products and services.

At the core of this approach is the belief that AI should augment human intelligence by connecting the people, knowledge, data and systems that already exist within an organization.

"The creation of MOOV strengthens our ability to support our clients' transformation journeys. By combining expertise in artificial intelligence and data with strengths in experience design and solution development, we now have, in Canada, a team capable of both envisioning transformation and bringing it to life. That means building solutions around the needs of the people who use them, so AI becomes part of how a business works every day," said Duncan Bruce, CEO of Publicis Canada.

About MOOV

MOOV is a Canadian company within Publicis Canada specializing in business transformation through AI and digital technology. Its team of more than 200 experts spans strategy, governance, data, artificial intelligence, design and software development.

From strategy through deployment and ongoing optimization, MOOV partners with organizations to address business challenges through digital products and AI solutions. By modernizing operations, enhancing customer experiences and enabling new ways of working, the company helps clients turn technology investments into measurable improvements in productivity, performance and growth.

Serving organizations across North America, MOOV brings specialized expertise in financial services, manufacturing, retail, energy, travel and automotive.

Its clients include Air Transat, Business Development Bank of Canada (BDC), Broccolini, BRP, Dollarama, Énergir, Fondation Mira, GRAIL, Hydro-Québec, iA Financial Group, Metro, Michelin, Mitsubishi HC Capital Canada, Navacord, Pleasant Holidays, Pratt & Whitney, Raymond Chabot Grant Thornton (RCGT), Richardson International, Sollio, Stellantis, Sun Life and Visa.

SOURCE MOOV