Mopapp to Attend ad:tech and Speak About the Value of Metrics for Mobile App Monetization

LONDON, August 24, 2012 /PRNewswire/ --

It's Land-grabbing Time! The Metrics You Need to Survive in the Mobile Space

The mobile market is growing and so is the competition.  How big is your market share -in different countries, categories, and stores?  Do you constantly desire to have more data to improve your strategy?  Do you have enough tools to maximize your app investment and revenues?

This year's ad:tech London 2012 attendees are sure to get the right answers to these questions and more at the annual event showcasing digital media's leaders, innovative solutions, and high profile brand marketers coming together to network, exhibit, and learn.

Alessandro Rizzoli, Co-founder and CEO of Mopapp, is attending the two-day industry marketplace as a speaker; to address the audience on the current trends, challenges and resources for monetization of applications in the Mobile market.  During his presentation, The Value of Metrics for Mobile App Monetization: It's Land-grabbing Time! The Metrics You Need to Survive in the Mobile Space, Rizzoli shares his expertise and advice on utilizing and maximizing available resources, including Mopapp's comprehensive metrics and features, to strategize a successful approach to real profit in the unstoppable and ever-growing beast that is Mobile.

Mopapp, the new kid on the block of app analytics startups, is changing the way new and seasoned developers, publishers, and enterprises utilize data to maximize their apps' potential; and headman Rizzoli, expands on the essential key points for monetizing through the proper use and understanding of sophisticated metrics.

• Get and utilize hidden public data to monitor competition

• Know the mobile application marketplace, market size and leading platforms

• Develop user engagement strategies and improve monetization

• Learn what app stores are not telling you

• Gain priceless insights on market and competitors

When: Day 1: Wednesday September 19, 2012

Time: 14.50 - 15.10

Place: National Hall Olympia, London, UK

Theatre: Mobile & Social

Attendance to these seminars is free of charge.  Please register at the ad:tech London 2012 website or visit Mopapp's blog for details.

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SOURCE Mopapp Ltd.