NEWBURY PARK, Calif., April 25, 2013 /PRNewswire/ -- Moravia is set to present best practices in international growth and localization during The Next Web Conference in Amsterdam April 25 – 26, and the company will show technology innovators how to maximize their performance in global markets. Moravia is a leading globalization solution provider, enabling companies in the information technology and life sciences industries to successfully enter global markets with high-quality multilingual products.
"Today's technology innovators are focused on driving accelerated and sustainable growth in a global economy," said Renato Beninatto, Chief Marketing Officer at Moravia. "Inevitably, businesses ultimately reach growth limits in home markets, making a strategic approach to international market expansion imperative. In order to maximize success, technology companies must evaluate much more than language solutions and accurate translation as they enter new markets."
By example, preparing software for successful expansion into new markets requires more than accurate translation. At its simplest, software localization requires the extraction of translatable text from source applications, submitting the text for localization and rebuilding the application in any target language. Optimum localization results require effective integration of technical tasks performed by a variety of specialists, including translators, engineers, testers, graphic designers, programmers and project managers.
Moravia experts on international growth and localization strategies for technology companies are scheduled to present at "Startup Demo Desk" during The Next Web Conference on April 25. Conference attendees will gain insights into how they can leverage a strategic approach to localization and language solutions to help drive their international market expansion success. For more information on Moravia's upcoming events, please visit http://www.moravia.com.
Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. Moravia's solutions include localization, product testing, internationalization, multilingual publishing, technical translation, content creation, machine translation, and workflow consulting. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. www.moravia.com.