More Daylight Means More Time to Browse Jovani's Prom Collection

It may be a rude awakening at first, but the extra hour of light afforded by Daylight Savings Time is invaluable for ladies who need to stay awake and alert for prom shopping.

Mar 25, 2014, 19:49 ET from Jovani

LOS ANGELES, March 25, 2014 /PRNewswire/ -- A couple weeks back, many young ladies were all saying the same thing as their alarm clocks woke them up an hour earlier than usual: "Ugh, I HATE Daylight Savings Time!" But the truth is, after the initial shock wears off, Daylight Savings Time can be a great thing – after all, more daylight means more time to spend browsing for the perfect Jovani designer dresses. The world-renowned designers at Jovani can do wonders with wedding dresses or even mother of the bride dresses. Yet, for a full sense of how breathtakingly beautiful their gowns can be, look no further than Jovani's collection of prom 2014 dresses. With fun and flirty party dresses, sophisticated couture dresses and provocative, sexy cocktail dresses, at Jovani you'll find a number of dazzling designs that are well worth waking up for. 

If you ask a dozen people why Daylight Savings Time began, you'll likely get a dozen answers, so it's perfectly reasonable to assume our ancestors intended that extra hour to be used to shop for Jovani prom dresses. It was a rough winter, with dark, gloomy skies covering much of the country for the past several months. At this point, any bit of sunlight is great – it's essential, actually, to ensure you've got the energy necessary for long, hard but oh-so-enjoyable work of prom dress shopping. That vitamin D boost will come in handy when you're browsing through racks at top fashion retailers for this season's wide and varied collection of couture dresses from Jovani.

On their site, you'll find page after page of breathtakingly sexy and sophisticated gowns like their 157739. This sleeveless couture dress features an illusion sheer top embellished with beading and a hi/low tiered feather skirt that is shorter in the front and longer in the back with a train. In eye-catching bright hues of blue and green, this dress brings out the bright beauty in any girl. For girls with an irrepressible taste for fun, you can do no better than Jovani Party Dress 92830. This short black dress features an adorable lace applique and an A-line skirt with an ornate tulle underlay – this sassy offering is sure to stand out among more traditional prom dresses, announcing to the world that you're here to have some serious fun.

There are only a few good shopping weeks left before prom 2014 is here. You can use the long days to your advantage by browsing the best prom offerings from Jovani's spring collection online or at various elite retailers throughout the U.S. and in fashion-forward locales around the globe. To learn more, visit or check out Jovani throughout the web by following JovaniFashions (Facebook, Tumblr, Twitter, Pinterest, Blogger, and Instagram), JFashiongrl (YouTube), and Jovani Fashions (VK, LinkedIn, Google+). For more information, contact