More Than 1.5 Million Children Benefit from the Generosity of Vitamin World and its Customers

Latest campaign raises over $390,000 for Vitamin Angels  

SANTA BARBARA, Calif., Feb. 4, 2014 /PRNewswire-USNewswire/ -- From October through December 2013, Vitamin World stores nationwide and vitaminworld.com invited customers to "Be an Angel, Make a Difference," by making a donation to non-profit, Vitamin Angels. The final tally of donations reached will allow the charity to reach an additional 1.5 million children in 2014 with lifesaving and life changing vitamins and minerals.

(Logo: http://photos.prnewswire.com/prnh/20130510/MM12124-b)

Between product donations from Vitamin World, a division of NBTY, and contributions from Vitamin World customers in stores, Vitamin World has now surpassed the impressive milestone of reaching 10 million children through its partnership with Vitamin Angels. In 2013, Vitamin World donated nearly 50 million children's chewable multivitamins to Vitamin Angels. 11.8 million doses of which were distributed to children in need in the United States.

"The support we receive from the Vitamin World team is nothing less than outstanding," Vitamin Angels founder and president, Howard Schiffer. "They are truly committed to improving the health of individuals around the world. The generosity of Vitamin World's customers is helping to end undernutrition for children who are in need. We are so grateful."

"Vitamin World is privileged to help address the urgent need to help combat childhood vitamin deficiency," said Vicki McGuire, Senior Vice President of Vitamin World. "Through our participation in Vitamin Angels, we want to ensure that children locally and around the world receive a healthy start in life. With the tremendous generosity of our customers we are helping to make that happen."

Since 2008, Vitamin World has dedicated between three and five months out of each year to fundraising in-store as well as on www.vitaminworld.com, its company website. The two annual campaigns, "Angels for Moms" and "Be an Angel, Make a Difference" are enthusiastically promoted by Vitamin World Associates and Managers who work tirelessly to fundraise for the Vitamin Angels cause.

About Vitamin Angels
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing micronutrients. In 2014, Vitamin Angels is working to reach 40 million children in about 45 countries with the vital nutrients they need as a foundation for good health. In the U.S., Vitamin Angels is working to reach 100,000 children under the age of five, new mothers, and pregnant women with daily multivitamins in 2014. Vitamin Angels has received six consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.

About Vitamin World
The first Vitamin World store opened its doors in 1976. Headquartered in Long Island, NY, Vitamin World® manufactures over 700 superior-quality vitamins, minerals, herbs, and other nutritional supplements in our own state-of-the-art facilities. Today, Vitamin World® owns and operates over 400 retail locations nationwide. To find a store near you call 1-800-381-9000 or visit us online at www.vitaminworld.com. Follow us on Facebook at www.facebook.com/OfficialVitaminWorld

About NBTY
NBTY is the leading vertically integrated manufacturer, marketer, distributor and retailer of high-quality vitamins, nutritional supplements and related products in the United States, with operations worldwide. NBTY currently markets over 25,000 SKUs under many brands, including Nature's Bounty®, Sundown®, American Health®, Ester-C®, Solgar®, MET-Rx®, Pure Protein®, Balance Bar®, Osteo Bi-Flex®, SISU®, Rexall®, Body Fortress®,  Puritan's Pride®, Vitamin World®, Holland & Barrett®, GNC (UK)®, Physiologics®, and  De Tuinen®. For more information please visit www.nbty.com.

Contact: Kim Saam, 1-805-564-8400

SOURCE Vitamin Angels