More than $430,000 raised during national Hispanic radio event to support St. Jude Children's Research Hospital®, help fight childhood cancer
14 Oct, 2014, 06:26 ET
MEMPHIS, Tenn., Oct. 14, 2014 /PRNewswire-USNewswire/ -- The annual Promesa y Esperanza® (Promise and Hope) radio event once again united local Hispanic radio communities in a national effort and raised $439,119.00 in pledges to support St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
The week-long campaign culminated on Oct. 3 and consisted of programming dedicated to educating and uniting the Hispanic community around the country to join the fight against childhood cancer by becoming Ángeles de Esperanza (Angels of Hope) and donating just $20 a month.
"Thanks to your generous support as an Ángel de Esperanza, St. Jude Children's Research Hospital is able to help families who are facing their darkest hours and give their children a chance to live," said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "St. Jude plays a critical role in searching for cures to defeat childhood cancer and other life-threatening diseases that will save thousands of children here in the U.S., in Latin America and around the world."
Promesa y Esperanza participating stations including affiliates of the Davidson Media Group and other independent stations such as Boston and Springfield, Massachusetts; Providence, Rhode Island; Durham, North Carolina; Norfolk and Richmond, Virginia; Philadelphia, Pennsylvania; Pelham, Alabama; Louisville, Kentucky; Nashville, Tennessee; Goshen, Indiana; West Palm Beach, Florida; Grand Rapids, Michigan; and Kansas City, Kansas. Each station dedicated their programming and social media platforms to spreading the mission of St. Jude using #StJudePromesa and @StJude.
"It is an honor for Davidson Media Group to support St. Jude Children's Research Hospital and its lifesaving mission of finding cures and saving children," said Chris McMurray, President of Davidson Media Group. "The generous support from the radio listeners has helped St. Jude pushed the survival rate for childhood cancer from 20 to 80 percent, and we won't stop until no child dies from cancer."
During the radio event, listeners heard heartwarming stories of Hispanic families and patients like Ashley, who at two years old was diagnosed with acute lymphoblastic leukemia, the most common type of childhood cancer. She was quickly referred to St. Jude where her dad worked in construction at the very hospital he hoped would save his child's life. Ashley's family has found comfort in the support provided by St. Jude staff.
For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org or call 1-800-998-8432.
St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
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SOURCE St. Jude Children's Research Hospital
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