SANTA MONICA, Calif., June 7, 2017 /PRNewswire/ -- Beachbody, one of the world's leading providers and innovators of fitness and nutrition resources, announced today that its rapidly growing digital streaming service called "Beachbody On Demand" has become one of the first services of its kind to surpass a million subscribers. Fitness streaming services represent the latest shift in exercise as on-demand fitness services jumped to 7.7% of spending on workouts from 4.8%, allowing more people to complete their workouts at home, on the go, outside, or wherever they choose.
As the exclusive home of content from Super Trainers like Tony Horton of P90X, Shaun T of Insanity and T25, and Autumn Calabrese of 21 Day Fix, Beachbody On Demand ("BOD") provides members with access to over 600 fitness and nutrition programs as well as personalized, expert advice and a supportive results-oriented community. Since inception, over 26.8 million hours of Beachbody On Demand workouts, cooking shows, and original programming have been streamed over the web, iOS, Apple TV, Amazon Fire, and Roku. That's equivalent to over 3,065 years of exercise!
The ever-expanding fitness library and comprehensive nutrition resources separate Beachbody On Demand from other fitness apps and streaming services in the market that offer just one trainer personality or exercise genre such as yoga or indoor cycling. Beachbody On Demand's unprecedented growth in two years can place it among the ranks of other industry-leading streaming services. Netflix's growth of 4-5 million subscribers has Beachbody on Demand setting its sights even higher for its future growth.
The most popular workout program streamed on BOD to date is 21 Day Fix, which alone accounts for 4.6 million hours of completed exercise. Other top programs include P90X with over 700,000 hours streamed, Insanity with 1.2 million hours streamed, and Beachbody's breakthrough beginner's yoga program called "Three-Week Yoga Retreat" with 600,000 hours streamed.
"We created Beachbody On Demand to make the best health, fitness, and nutrition tools available right at home or really anywhere you can connect to the internet," said Carl Daikeler, CEO and Co-Founder of Beachbody. "I'm proud of hitting the million subscriber milestone, but knowing what's ahead of us, I think we are just getting started. Beachbody On Demand's continued growth and high customer approval ratings keep us motivated to aim for similar subscriber bases as some of the best streaming services out there – but in this case, focused only in the health and fitness space."
Since its beta launch in March 2015, Beachbody On Demand has continued to grow both its subscriber base and its library, and in addition to over 600 diverse workouts, the company adds new breakthrough content every single month. Beachbody has always been at the very forefront of the at-home fitness revolution, and today it continues to innovate to support people in North America with its pioneering technology. By bringing on some of the best technological innovators and developers in the business onto the Beachbody On Demand team, Beachbody is ready to continue to revolutionize the fitness and nutrition industry for the future.
About Beachbody, LLC Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody's formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. For more information please visit www.Beachbody.com.