More Than One-Quarter of U.S. Adults Tip on the Discounted Total When Using Coupons or Daily Deals, Finds New Survey

--Study Reveals How the Tipping Landscape Has Evolved--

Apr 04, 2013, 07:00 ET from

WHITING, Ind., April 4, 2013 /PRNewswire/ -- Is conventional tipping a thing of the past? A new survey from reveals that many consumers make their own rules when it comes to leaving a gratuity. In fact, more than one-quarter (26 percent) of U.S. adults who tip and use coupons or daily deals tip on the discounted total, resulting in a lower payday for those performing the services. In addition, 30 percent of U.S. adults said they don't leave a tip when they receive less than average service. Half (50 percent) leave a small tip to make a point when they experience subpar service. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin from March 22nd – 26th, 2013, among 2,130 U.S. adults ages 18 and older.

For some customers, the quality of the establishment can be the deciding factor in how much they tip. Sixteen percent of U.S. adults who dine in restaurants tip more when they're at an expensive or fancy dining establishment. On the flip side, 51 percent tip solely depending on the service they receive. Twenty-five percent said they don't tip more when they're at a fancy or expensive restaurant and 8 percent don't dine at such places.

The ubiquitous tip jar at coffee shops, boutiques and other small businesses has added a new element to the tipping genre. Nearly six-in-ten (59 percent) U.S. adults report they leave extra change or place money in a "tip jar" at least sometimes. Forty-one percent rarely or never give the tip jar love.

Traditional tippers are still out there, though. More than half (51 percent) of U.S. adults typically tip 16 percent or higher for average service in a restaurant, and nearly one-third (32 percent) said they tip between 11 percent and 15 percent for average service. Fourteen percent said they tip 10 percent or less for average service.

"Tipping is a very personal decision, but it's money that should always be factored into a budget," said Jackie Warrick, senior savings adviser at "Plan ahead before going out to dinner, getting a haircut or ordering delivery to understand just how much those services will end up costing. A little bit of preparation can go a long way in keeping a budget on track. "

The added cost of gratuity for a wide variety of services should be considered when keeping track of a budget. When asked for which types of the following people or services they typically feel obligated to leave a tip, U.S. adults said the following:

  • Restaurant staff (including wait staff, take out coordinator, maitre d')– 87 percent
  • Hairstylist – 69 percent
  • Bartender – 62 percent
  • Taxi, car or limo driver – 60 percent
  • Valet – 54 percent
  • Bellhop – 52 percent
  • Beauty treatment provider (manicures, pedicures, waxing, etc...) – 41 percent
  • Home delivery (new furniture, appliances, etc...) – 38 percent
  • Spa treatment provider (massages, facials, skin treatments, etc...) – 35 percent
  • Restroom attendant – 22 percent

Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from March 22nd – 26th, 2013, among 2,130 adults ages 18 and older, among which 735 are single. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan,

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