PARIS, Sept. 21, 2011 /PRNewswire/ -- A guide to trends and a sharing and discussion media, MORE Vision is an online publication that every two months analyses a major consumer trend that is shaping retailing today and tomorrow. MAPIC's second issue of MORE Vision, available today, explores retailer responses to the new urban culture and the growth of the 'Citysumers'.
The world's cities are expanding rapidly and retailers, brands and shopping centres are competing fiercely to attract more and more urban consumers, known as "Citysumers". These urban consumers are strongly attached to their local culture, focused on the latest new thing - especially the most exclusive products - and have advanced online skills that retailers are leveraging to encourage city people to visit their stores.
Building on concrete examples of initiatives from brands such as Starbucks and IKEA, MAPIC's second MORE Vision features the innovations developed by retailers to attract a demanding clientele. You'll also find exclusive interviews with Roger Wade, Managing Director of 'pop-up mall' Boxpark, Alexander Otto, Managing Director of ECE or David Atkins, CEO of Hammerson.
Click here to read More Vision by MAPIC n(degree)2.
If you missed the first issue of MAPIC MORE Vision on the impact of social media on consumer behaviour, click here to read it.
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.
Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.
SOURCE Reed Midem