Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
Search
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News Releases view all

    • News in Focus
        • Browse News Releases

        • All News Releases
        • All Public Company
        • English-only
        • News Releases Overview

        • Multimedia Gallery

        • All Multimedia
        • All Photos
        • All Videos
        • Multimedia Gallery Overview

        • Trending Topics

        • All Trending Topics
    • Business & Money
        • Auto & Transportation

        • Aerospace, Defense
        • Air Freight
        • Airlines & Aviation
        • Automotive
        • Maritime & Shipbuilding
        • Railroads and Intermodal Transportation
        • Supply Chain/Logistics
        • Transportation, Trucking & Railroad
        • Travel
        • Trucking and Road Transportation
        • Auto & Transportation Overview

        • View All Auto & Transportation

        • Business Technology

        • Blockchain
        • Broadcast Tech
        • Computer & Electronics
        • Computer Hardware
        • Computer Software
        • Data Analytics
        • Electronic Commerce
        • Electronic Components
        • Electronic Design Automation
        • Financial Technology
        • High Tech Security
        • Internet Technology
        • Nanotechnology
        • Networks
        • Peripherals
        • Semiconductors
        • Business Technology Overview

        • View All Business Technology

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Financial Services & Investing

        • Accounting News & Issues
        • Acquisitions, Mergers and Takeovers
        • Banking & Financial Services
        • Bankruptcy
        • Bond & Stock Ratings
        • Conference Call Announcements
        • Contracts
        • Cryptocurrency
        • Dividends
        • Earnings
        • Earnings Forecasts & Projections
        • Financing Agreements
        • Insurance
        • Investments Opinions
        • Joint Ventures
        • Mutual Funds
        • Private Placement
        • Real Estate
        • Restructuring & Recapitalization
        • Sales Reports
        • Shareholder Activism
        • Shareholder Meetings
        • Stock Offering
        • Stock Split
        • Venture Capital
        • Financial Services & Investing Overview

        • View All Financial Services & Investing

        • General Business

        • Awards
        • Commercial Real Estate
        • Corporate Expansion
        • Earnings
        • Environmental, Social and Governance (ESG)
        • Human Resource & Workforce Management
        • Licensing
        • New Products & Services
        • Obituaries
        • Outsourcing Businesses
        • Overseas Real Estate (non-US)
        • Personnel Announcements
        • Real Estate Transactions
        • Residential Real Estate
        • Small Business Services
        • Socially Responsible Investing
        • Surveys, Polls and Research
        • Trade Show News
        • General Business Overview

        • View All General Business

    • Science & Tech
        • Consumer Technology

        • Artificial Intelligence
        • Blockchain
        • Cloud Computing/Internet of Things
        • Computer Electronics
        • Computer Hardware
        • Computer Software
        • Consumer Electronics
        • Cryptocurrency
        • Data Analytics
        • Electronic Commerce
        • Electronic Gaming
        • Financial Technology
        • Mobile Entertainment
        • Multimedia & Internet
        • Peripherals
        • Social Media
        • STEM (Science, Tech, Engineering, Math)
        • Supply Chain/Logistics
        • Wireless Communications
        • Consumer Technology Overview

        • View All Consumer Technology

        • Energy & Natural Resources

        • Alternative Energies
        • Chemical
        • Electrical Utilities
        • Gas
        • General Manufacturing
        • Mining
        • Mining & Metals
        • Oil & Energy
        • Oil and Gas Discoveries
        • Utilities
        • Water Utilities
        • Energy & Natural Resources Overview

        • View All Energy & Natural Resources

        • Environ­ment

        • Conservation & Recycling
        • Environmental Issues
        • Environmental Policy
        • Environmental Products & Services
        • Green Technology
        • Natural Disasters
        • Environment Overview

        • View All Environ­ment

        • Heavy Industry & Manufacturing

        • Aerospace & Defense
        • Agriculture
        • Chemical
        • Construction & Building
        • General Manufacturing
        • HVAC (Heating, Ventilation and Air-Conditioning)
        • Machinery
        • Machine Tools, Metalworking and Metallurgy
        • Mining
        • Mining & Metals
        • Paper, Forest Products & Containers
        • Precious Metals
        • Textiles
        • Tobacco
        • Heavy Industry & Manufacturing Overview

        • View All Heavy Industry & Manufacturing

        • Telecomm­unications

        • Carriers and Services
        • Mobile Entertainment
        • Networks
        • Peripherals
        • Telecommunications Equipment
        • Telecommunications Industry
        • VoIP (Voice over Internet Protocol)
        • Wireless Communications
        • Telecommunications Overview

        • View All Telecomm­unications

    • Lifestyle & Health
        • Consumer Products & Retail

        • Animals & Pets
        • Beers, Wines and Spirits
        • Beverages
        • Bridal Services
        • Cannabis
        • Cosmetics and Personal Care
        • Fashion
        • Food & Beverages
        • Furniture and Furnishings
        • Home Improvement
        • Household, Consumer & Cosmetics
        • Household Products
        • Jewelry
        • Non-Alcoholic Beverages
        • Office Products
        • Organic Food
        • Product Recalls
        • Restaurants
        • Retail
        • Supermarkets
        • Toys
        • Consumer Products & Retail Overview

        • View All Consumer Products & Retail

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Health

        • Biometrics
        • Biotechnology
        • Clinical Trials & Medical Discoveries
        • Dentistry
        • FDA Approval
        • Fitness/Wellness
        • Health Care & Hospitals
        • Health Insurance
        • Infection Control
        • International Medical Approval
        • Medical Equipment
        • Medical Pharmaceuticals
        • Mental Health
        • Pharmaceuticals
        • Supplementary Medicine
        • Health Overview

        • View All Health

        • Sports

        • General Sports
        • Outdoors, Camping & Hiking
        • Sporting Events
        • Sports Equipment & Accessories
        • Sports Overview

        • View All Sports

        • Travel

        • Amusement Parks and Tourist Attractions
        • Gambling & Casinos
        • Hotels and Resorts
        • Leisure & Tourism
        • Outdoors, Camping & Hiking
        • Passenger Aviation
        • Travel Industry
        • Travel Overview

        • View All Travel

    • Policy & Public Interest
        • Policy & Public Interest

        • Advocacy Group Opinion
        • Animal Welfare
        • Congressional & Presidential Campaigns
        • Corporate Social Responsibility
        • Domestic Policy
        • Economic News, Trends, Analysis
        • Education
        • Environmental
        • European Government
        • FDA Approval
        • Federal and State Legislation
        • Federal Executive Branch & Agency
        • Foreign Policy & International Affairs
        • Homeland Security
        • Labor & Union
        • Legal Issues
        • Natural Disasters
        • Not For Profit
        • Patent Law
        • Public Safety
        • Trade Policy
        • U.S. State Policy
        • Policy & Public Interest Overview

        • View All Policy & Public Interest

    • People & Culture
        • People & Culture

        • Aboriginal, First Nations & Native American
        • African American
        • Asian American
        • Children
        • Diversity, Equity & Inclusion
        • Hispanic
        • Lesbian, Gay & Bisexual
        • Men's Interest
        • People with Disabilities
        • Religion
        • Senior Citizens
        • Veterans
        • Women
        • People & Culture Overview

        • View All People & Culture

    • Explore Our Platform
    • Plan Campaigns
    • Create with AI
    • Distribute Press Releases
    • Report Results
    • Amplify Content
    • All Products
    • General Inquiries
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices
    • Hamburger menu
    • PR Newswire: news distribution, targeting and monitoring
    • Send a Release
      • ALL CONTACT INFO
      • Contact Us

        888-776-0942
        from 8 AM - 10 PM ET

    • Searching for your content...

      No results found. Please change your search terms and try again.

      News Releases

      view all
      Close menu
    • News
    • Products
    • Contact
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • 3 News in Focus
      • 5 Business & Money
      • 5 Science & Tech
      • 5 Lifestyle & Health
      • 1 Policy & Public Interest
      • 1 People & Culture
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content
      • All Products
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      Close submenu (News in Focus) News in Focus
      • Browse News Releases
      • Multimedia Gallery
      • Trending Topics
      Close submenu (Business & Money) Business & Money
      • Auto & Transportation
      • Business Technology
      • Entertain­ment & Media
      • Financial Services & Investing
      • General Business
      Close submenu (Science & Tech) Science & Tech
      • Consumer Technology
      • Energy & Natural Resources
      • Environ­ment
      • Heavy Industry & Manufacturing
      • Telecomm­unications
      Close submenu (Lifestyle & Health) Lifestyle & Health
      • Consumer Products & Retail
      • Entertain­ment & Media
      • Health
      • Sports
      • Travel
      Close submenu (Policy & Public Interest) Policy & Public Interest
      • Policy & Public Interest
      Close submenu (People & Culture) People & Culture
      • People & Culture

      Most Americans expect to experience a long-term care event, and nearly 3 in 4 want in-home care if it happens to them - according to Northwestern Mutual Planning & Progress Study

      Northwestern Mutual (PRNewsfoto/Northwestern Mutual)

      News provided by

      Northwestern Mutual

      Oct 07, 2025, 09:00 ET

      Share this article

      Share this article


      However, just 42% of Boomers+ and 35% of Gen X'ers have planned financially for the possibility that they'll personally need long-term care

      Cost of care could soar to half a million per year by 2050s

      20% of adults say they are currently a caregiver – and are sacrificing as a result: many caregivers are spending less, working more, and dipping into savings

      MILWAUKEE, Oct. 7, 2025 /PRNewswire/ -- As people live longer, their likelihood of experiencing a long-term care event is increasing – and more than six in 10 (61%) U.S. adults predict that it will happen to them. Should that occur, a resounding 74% of Americans say they want to remain in their house and receive in-home care – while just 11% say they would prefer to live in a nursing home. These are the latest findings from Northwestern Mutual's 2025 Planning & Progress Study, which examines Americans' latest attitudes, behaviors and beliefs related to financial planning and financial security.

      People Want to Stay at Home 

      Long-term care is the assistance provided to someone who has a chronic condition that is progressive in nature, gets worse as time goes on and generally has no cure. Someone who needs long-term care requires help because they are unable to perform at least two activities of daily living, including eating, bathing or showering, getting dressed, using the bathroom and getting in and out of bed or a chair – or they need supervision for a cognitive impairment. Typically, long-term care does not include medical care or treatment of the underlying illness or injury.

      According to Northwestern Mutual's 2025 Planning & Progress Study, across all generations and genders, a vast majority of Americans (74%) would prefer to age gracefully at home if they experienced a long-term care event.

      If you had a health event that required long-term care, how would you prefer to receive
      care?


      All

      Gen Z

      Millennials

      Gen X

      Boomers+

      Men

      Women

      In-home care

      74 %

      57 %

      71 %

      78 %

      84 %

      69 %

      78 %

      Medical facility

      15 %

      30 %

      19 %

      11 %

      4 %

      18 %

      12 %

      Nursing home
      or assisted
      living facility

      11 %

      13 %

      10 %

      11 %

      12 %

      13 %

      10 %

      The results are remarkably consistent across race and incomes, too.

      If you had a health event that required long-term care, how would you prefer to receive
      care?


      White

      Black

      Hispanic

      High-Net-Worth (HNW)

      Non-HNW

      In-home care

      77 %

      68 %

      70 %

      74 %

      73 %

      Medical facility

      12 %

      19 %

      23 %

      13 %

      16 %

      Nursing home
      or assisted
      living facility

      11 %

      13 %

      7 %

      13 %

      11 %

      Most Americans Expect to Need Care and to Be a Caregiver

      Nearly six in ten (59%) U.S. adults believe their retirement will last longer than their parents' "golden years." One-third (32%) expect 10 or more extra years in retirement than their parents – and among Boomers+, the proportion is even higher (43%).

      Perhaps considering their extra longevity, most Americans (61%) say it's likely that they'll need long-term care services for themselves at some point. A similar proportion (58%) believe it's likely they will need to provide these services for a loved one at some point in their life. According to data from the U.S. Department of the Treasury, they may be right: approximately half of Americans turning age 65 today will need some type of long-term care in their lives.

      However, just 42% of Boomers+ and 35% of Gen X'ers say they have planned financially for the possibility that they'll need long-term care for themselves – and less than one-third (32%) of both groups have planned for the possibility they will need to provide these services for a loved one.

      "Long-term care is a common financial blind spot – something that individuals and families think they can deal with in the moment if it happens," said Kamilah Williams-Kemp, Northwestern Mutual chief product officer. "The truth is this: long-term care events happen frequently, and if people plan proactively, they will have more good options for care to choose from. This is where a trusted financial advisor is absolutely critical, helping assess each person's unique financial situation and creating a customized plan to help them navigate these complex decisions."

      Cost of At-Home Care Could Soar to Half a Million

      Despite Americans' wishes to remain at home, the cost of providing long-term care could make it very difficult. According to the 2024 Illumifin Cost of Care Study, the annual cost of a home health aide providing only eight hours of care per day is $96,360. If those costs hypothetically increase by just 5% over the coming years, potential out-of-pocket costs could exceed half a million dollars by the year 2058 – a time when many of today's working adults may need care.

      Potential Out-of-Pocket Costs

      Hypothetical projection based on annual increase of 5% in long-term care
      costs provided by a home health aide 8 hours per day.

      Year

      Projected Cost of Care

      2025

      $101,178

      2055

      $437,285

      2056

      $459,150

      2057

      $482,107

      2058

      $506,213

      2059

      $531,523

      Many people also think that the costs of long-term care will be completely covered by health insurance or Medicare—but they're typically not. Medicare pays for doctors, hospitals, medication and short-term rehab after hospitalization—but not for independent or assisted living.

      "Planning ahead for long-term care can help people age gracefully according to their wishes, protect loved ones from having to make difficult decisions, and safeguard the legacy they hope to leave behind," said Williams-Kemp. "That's why a comprehensive financial plan is so critical. A holistic plan combining risk products with investments can help people create wealth, protect what they've already built, and achieve their greatest goals in life."

      To see what care costs are and how much they're projected to change over time for your area and across the country, visit https://www.whatcarecosts.com/NorthwesternMutual.

      The Impact on Caregivers if Plans are Not Fully Funded

      About half of Americans have been a caregiver at some point in their life. Two in ten Americans (20%) say they are currently providing care – including 28% of Gen Z and 27% of Millennials. Meanwhile, almost three in ten Americans (28%) say they have provided care for someone in the past.

      Are you currently, or have you ever been a caregiver?


      All

      Gen Z

      Millennials

      Gen X

      Boomers+

      Yes, I am
      currently a
      caregiver /
      providing care for
      someone

      20 %

      28 %

      27 %

      20 %

      8 %

      Yes, I have
      provided care for
      someone in the
      past

      28 %

      23 %

      25 %

      26 %

      36 %

      These opportunities to support a loved one in a significant time of need often come with a cost. Caregivers report having to cut back on spending, raid their personal savings, work more than expected, accumulate more debt, or even pull from their retirement funds.

      Which of the following activities have you engaged in to address the impact of
      caregiving on your finances? (among current or former caregivers)


      All

      Gen Z

      Millennials

      Gen X

      Boomers+

      Decreased my
      spending

      36 %

      32 %

      38 %

      41 %

      31 %

      Took money from
      my personal savings

      25 %

      32 %

      29 %

      25 %

      17 %

      Worked longer
      hours or took on a
      second job / side gig

      23 %

      27 %

      31 %

      25 %

      10 %

      Took on credit card
      debt

      22 %

      24 %

      28 %

      25 %

      13 %

      Delayed paying
      down debt

      20 %

      21 %

      25 %

      22 %

      13 %

      Asked friends or
      family members for
      financial support

      18 %

      27 %

      25 %

      18 %

      5 %

      Reallocated funds
      earmarked for my
      retirement

      12 %

      16 %

      15 %

      9 %

      9 %

      Took out a second
      mortgage

      8 %

      16 %

      11 %

      4 %

      2 %

      None of the above

      28 %

      11 %

      12 %

      27 %

      50 %

      "Caregiving is one of the most selfless acts – but it can take an emotional, physical and financial toll," said Williams-Kemp. "Through proactive planning, people can shield their loved ones from having to shoulder the full financial weight of a long-term care event. Done well, proactive planning can help to free families from financial anxiety and enable them to focus their attention on their loved ones."

      About the 2025 Northwestern Mutual Planning & Progress Study 

      The 2025 Planning & Progress Study was conducted by The Harris Poll on behalf of Northwestern Mutual among 4,626 U.S. adults aged 18 or older. The survey was conducted online between January 2 and January 19, 2025. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population. A complete survey methodology is available.

      About Northwestern Mutual

      Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. With nearly $700 billion of total assetsi being managed across the company's institutional portfolio as well as retail investment client portfolios, more than $38 billion in revenues, and $2.4 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 109 on the 2025 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2025.

      Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with "Advisor" in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.

      1 Includes investments and separate account assets of Northwestern Mutual as well as retail investment client assets held or managed by Northwestern Mutual.

      SOURCE Northwestern Mutual

      Modal title

      Also from this source

      Despite Continued Pessimism About the Economy, Political Climate, and Cost of Living, Americans' Sense of Overall Prosperity Still Ticks Upward

      Despite Continued Pessimism About the Economy, Political Climate, and Cost of Living, Americans' Sense of Overall Prosperity Still Ticks Upward

      During a period of great economic uncertainty and mounting financial pressure, Americans appear to have more influence over their personal prosperity ...

      Northwestern Mutual Announces Record $10.4 Billion Expected Dividend Payout for 2027, the Largest in Company History

      Northwestern Mutual Announces Record $10.4 Billion Expected Dividend Payout for 2027, the Largest in Company History

      Northwestern Mutual announced today the largest expected dividend payout in company history: $10.4 billion for 2027. The award is more than $1...

      More Releases From This Source

      Explore

      Banking & Financial Services

      Banking & Financial Services

      Health Care & Hospitals

      Health Care & Hospitals

      Surveys, Polls and Research

      Surveys, Polls and Research

      News Releases in Similar Topics

      Contact PR Newswire

      • Call PR Newswire at 888-776-0942
        from 8 AM - 9 PM ET
      • Chat with an Expert
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices

      Products

      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content

      About

      • About PR Newswire
      • About Cision
      • Careers
      • Accessibility Statement
      • APAC
      • APAC - Simplified Chinese
      • APAC - Traditional Chinese
      • Brazil
      • Canada
      • Czech
      • Denmark
      • Finland
      • France
      • Germany
      • India
      • Indonesia
      • Israel
      • Italy
      • Japan
      • Korea
      • Mexico
      • Middle East
      • Middle East - Arabic
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Russia
      • Slovakia
      • Spain
      • Sweden
      • United Kingdom
      • Vietnam

      My Services

      • All New Releases
      • Platform Login
      • Data Privacy

      Do not sell or share my personal information:

      • Submit via [email protected] 
      • Call Privacy toll-free: 877-297-8921

      Contact PR Newswire

      Products

      About

      My Services
      • All News Releases
      • Platform Login
      • ProfNet
      Call PR Newswire at
      888-776-0942
      • Terms of Use
      • Privacy Policy
      • Information Security Policy
      • Site Map
      • RSS
      • Cookies
      Copyright © 2026 Cision US Inc.