Most Americans Will Watch the Super Bowl and Look Forward to More than the Game

New SSI Research Reveals Three Quarters Will Watch at Home and Enjoy the Game, Their Friends and the Ads

Feb 01, 2011, 11:00 ET from Survey Sampling International

SHELTON, Conn, Feb. 1, 2011 /PRNewswire/ -- Almost two thirds of Americans plan on watching the Super Bowl this year, with the vast majority (76%) planning to cheer on their favorite team from their own home, according to new research with Survey Sampling International's US consumer panel. "A party" also is a popular choice for Super Bowl viewing, selected by 16% of study participants.

Most respondents (61%) are most looking forward to the game itself. There are, however, other motivations for watching. Close to a fifth of Americans 19% consider the game an excuse to get together with friends. In addition, 12% are motivated by the chance to see the new crop of Super Bowl ads.

Budweiser and Bud Light Are the Most Anticipated Commercials

More than half of those planning to watch the Super Bowl (58%) are eagerly awaiting the Budweiser commercials. Almost half (47%) are looking forward to the Bud Light ads. Budweiser and Bud Light are the clear frontrunners in terms of anticipated commercials, with 64% of viewers looking forward to seeing ads for at least one of those brands. These positive results were achieved even prior to Budweiser running its Super Bowl teaser commercials during the conference championship games.

Many viewers (41%) also are anticipating seeing the Doritos ads. About a quarter say that they are waiting to watch ads for Go Daddy and Pepsi MAX.

SSI's findings are based on a study of 575 adults on its online SurveySpot panel of US consumers. SSI offers extensive worldwide reach to support survey research through SSI Dynamix™, its dynamic sampling platform that links to its own global online panels, as well as online communities, social media, affiliate partnerships and more.

About Survey Sampling International

Survey Sampling International ( is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Value add services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.


SOURCE Survey Sampling International