Most Popular Payment Solutions Among Online Stores: Study by MARC Russia 2017

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MOSCOW, April 18, 2017 /PRNewswire/ --

MARC, a global research agency, studied the market of payment aggregators in Russia and saw how online stores preferences have changed over the year. The company analyzed 116,000 websites.

In a year, the number of websites that accept online payments has increased by 32% - from 88 thousand to 116 thousand. More than 66% of websites accept online payments through payment aggregators*. 24% connect particular payment methods - for example, e-wallets - directly through the provider. 13% set up Internet acquiring via banks, 7% via payment gateways**.

How Russian websites accept online payments 

   
                      Index /Period     End of 2016         End of 2015


    Number of websites using online
    payment solutions, in thousands             116                  88

       Percentage of websites using
        online acquiring from banks              13                   9

     Percentage of websites working
       through a payment aggregator              66                  64

             Percentage of websites
              using payment gateway               7                   8

      Percentage of websites with a
    direct connection to particular
    payment methods (e.g. e-wallet)              24                  27

Russian websites use the services of about 100 payment aggregators and gateways. The most popular payment aggregator of 2016 is Yandex.Checkout: it is used by almost 30% of websites. Second most popular payment aggregator is Robokassa: at the end of the last year, more than 10% of websites used it to receive payments. About 4.6% of websites work with Payeer, 4.2% with UnitPay, about 4% use Wallet One and Interkassa, 3% use PayAnyWay, 2% use RBC Money, PayMaster and Platron. About 11% of websites work with other aggregators, including PayU, Uniteller, PayOnline, Assist, IntellectMoney and ECommPay.

Top 10 payment aggregators in Russia: 2017 

According to the number of websites connected to them

   
                                               End of 2016,                  End of 2015,
        Aggregator/period             percentage of website        percentage of websites

          Yandex.Checkout                              29,6                          23,9
                Robokassa                              10,3                          19,6
                   Payeer                               4,6                           4,5
                  UnitPay                               4,2                           4,2
               Wallet One                               3,6                           2,4
               Interkassa                               3,6                           5,2
                PayAnyWay                               2,9                           2,0
                RBС Money                               2,2                           2,6
                PayMaster                               1,9                           1,3
                  Platron                               1,8                           1,5
       Number of websites
     using online payment
     solutions, thousands                               116                            88

Machine learning methods were used for the study that was conducted in January and February of 2017 by comparing indexes for the fourth quarters of 2015 and 2016 of Russian websites that accept online payments.

* Payment aggregator is a service that allows websites to accept payments in various ways: from cards and e-wallets, via online banking, mobile commerce and so on. The aggregators provide services to different kinds and volumes of business. Some aggregators also work as payment gateways.

** Payment gateway is a service that allows websites to receive payments only from bank cards. Gateways are popular with medium-sized and large enterprises that only use acquiring directly from a bank and do not need any other payment methods.

SOURCE MARC research agency