Motel 6 Wins At 2015 Radio Mercury Awards

NEW YORK, June 8, 2015 /PRNewswire/ -- Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain, has been awarded The 2014 Radio Campaign, during the Radio Mercury Awards held in New York City on Wednesday, June 3rd.

During the award ceremony, the iconic brand was also nominated twice within the Agency/Production category for their "Filters" and "Selfie" commercials. The collaboration between Motel 6 and The Richards Group continues to produce a high standard of award-winning work, as their radio campaign continues to be one of the longest running to date.

"We are honored to be the multiple recipient of such a prestigious award from the Radio Mercury Awards," said Lance Miceli, G6 Hospitality executive vice president and chief marketing officer.  "Our campaigns reflect the dedication and commitment to deliver great messages in a creative manner that resonate with our audiences. We are also thrilled to share this honor with our long term agency partner, The Richards Group, which has been instrumental in the development of our brand's advertising."

The Radio Mercury Awards started in 1992 to encourage and acknowledge the development of the most effective and original radio commercials, acting as the radio advertising industry's premiere awards show. The Radio Mercury Awards are governed by the Radio Creative Fund, a non-profit corporation funded by the radio industry.

This is the second recognition received by Motel 6 Radio ads in 2015. Just recently, the Motel 6 radio ad "Autocorrect" was recognized by the Association for Music Producers (AMP) as the "Most Impactful Radio Commercial". The 2015 AMP Awards, sponsored by the Association of Music Producers, also took place in New York before an audience of ad agency creatives, music producers and composers, record label and music publishing executives and AMP's 2015 Hall of Fame inductees. AMP is dedicated to raising awareness of and apprecia­tion for the value of music and sound to all broadcast content in all media.

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,200 company-owned and franchised locations throughout the United States and Canada. For 29 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 offers standard amenities including Wi-Fi Internet access, free local calls, no long distance access charges, free morning coffee and expanded cable channel line-up. Most locations offer swimming pools and guest laundry facilities. Motel 6 is managed and operated by G6Hospitality LLC. For more information, visit www.motel6.com.

About G6 Hospitality LLC
G6 Hospitality LLC owns, operates and franchises over 1,200 economy lodging locations under the iconic Motel 6 and the extended stay Studio 6 brands in the U.S and Canada, and Hotel 6 and Estudio 6 brands in Latin America. Headquartered in Dallas (Carrollton), Texas, G6 Hospitality employs nearly 10,000 team members across the U.S. and Canada. For more information please visit G6Hospitality LLC.

SOURCE Motel 6

Related Links

http://www.motel6.com