Mother Dirt Attending Expo West to Launch its New Wholesale Program

Mar 07, 2016, 04:00 ET from Mother Dirt

CAMBRIDGE, Mass., March 7, 2016 /PRNewswire/ -- Mother Dirt, the first company to create live probiotic skincare products that nurture the good bacteria of the skin, is attending Expo West to launch its new Wholesale program. The program will begin by focusing on independent natural product stores and small shops that align with the Mother Dirt brand. Mother Dirt and its products have been featured in a variety of publications, such as Elle Magazine, the Boston Globe, Bloomberg Businessweek, and Marie Claire.

Mother Dirt is honored to be nominated as finalists in the NEXTY awards, a product competition hosted by Expo West. The AO+ Mist listed along with two other finalists, Radico Colour Me Organic and RADIUS USDA Organic Toothpaste, in the Best New Beauty Product category.

The AO+ Mist contains Ammonia Oxidizing Bacteria, or AOB. These AOB originally developed in symbiosis with natural skin microbiomes, but modern lifestyles include soaps and cleansers that clean a little too well, and damage the good bacteria while cleaning off the bad. The AOB in our Mist consume the irritating components in sweat and keep your skin clean and clear.

Mother Dirt's AO+ Mist is followed up with supporting products that have been formulated, screened, and tested for their friendliness to the skin's microbiome. The Mother Dirt Shampoo and Cleanser have been developed for compatibility with the skin biome, and with the AOB in the Mist. These preservative-free, gentle products are the only cleansing products on the market that are formulated and tested in this way.


All Mother Dirt products are available for purchase at Mother Dirt AO+ Mist is available in a 3.4 fl. oz. (100 mL) bottle and costs $49. Mother Dirt Shampoo (100 mL) can be purchased for $15 and Mother Dirt Cleanser (100 mL) for $15. All three can be purchased for $69.                  

About Mother Dirt:

Mother Dirt is the consumer product division of AOBiome, a biotechnology company researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health. Founded in 2013, AOBiome ( and its research first came to the public spotlight with the widely circulated The New York Times piece written by Julia Scott, "My No Soap, No Shampoo, Bacteria- Rich Hygiene Experiment" and subsequent coverage on "Good Morning America.".  AOBiome is focused on therapeutic treatments for inflammatory skin conditions including: Acne, Eczema, Rosacea, and Keratosis Pilaris.

Mother Dirt's mission is to lead the health and wellness industry to a biome-friendly state by building awareness and helping more companies formulate with a healthy biome in mind. The Mother Dirt offices are based in Cambridge, Massachusetts. More information about the company and its products can be found at


Robin Magnuson
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