Mother Dirt Launches Shampoo and Cleanser in 200ml Family-Size Bottles
New size options made available with customer demand for larger, preservative-free options.
CAMBRIDGE, Mass., Aug. 2, 2017 /PRNewswire/ -- Mother Dirt, the first company to create live probiotic skincare products, has just announced that its Shampoo and Cleanser are now available in family sizes. The new 200ml containers have double the capacity of the regular-sized 3.4 fluid oz. bottles and are available at $23 each.
Mother Dirt's new family sizes were created in response to consumers' desires for longer lasting products, particularly for households that have multiple members using them. This new offering from Mother Dirt is not only more convenient for household usage patterns, but also generates less waste by excess shipping, manufacturing, and disposal.
Originally launched in 2015, the Mother Dirt Shampoo and Cleanser are both biome-friendly, a guarantee that the products have undergone specialized formulation and testing. This extensive process ensures they are friendly to Mother Dirt's proprietary live bacteria, Ammonia-Oxidizing Bacteria, found in their cornerstone product the AO+ Mist. Both the Shampoo and Cleanser are preservative-free and come with printed expiration dates that determine the specifics of their formulation and packaging.
With conversations around challenging the use of antibacterial soaps and hand washes that actually do more harm than good, Mother Dirt is steadfast in its mission to bring products to the market that support a balance of bacteria on the skin with less than 10 ingredients, all of which are plant derived. Users find biome-friendly products help their skin reduce dependence on conventional personal care products, and improve the look and feel of their skin. Mother Dirt's suite of products includes the AO+ Mist, the Face & Body Cleanser, Moisturizer and Shampoo, all of which are preservative-free, and formulated to be as good to the environment as they are to the microbiome of the skin.
ABOUT MOTHER DIRT
Mother Dirt is the first mission-driven biotech startup to ever create a skin health product line that proactively restores and preserves the good bacteria naturally found on our skin. Over the last century, modern chemistry and contemporary lifestyles (e.g. lathering agents, chemicals and preservatives found in soaps and cleansers) have promoted the notion that all bacteria are harmful, and that "clean" and "sterile" are always healthy. To the contrary, the skin needs good bacteria to be healthy, as is true for other parts of the body, like the gut.
Mother Dirt is aggressively shifting the definition of "clean" away from sterility, and toward a healthy, balanced biome. All Mother Dirt products are biome-friendly, preservative-free, and allow users to cut down on products that could negatively impact both the natural state of our skin and the environment.
ABOUT AO + MIST
The AO+ Mist contains live AOB (Ammonia-Oxidizing Bacteria) that improves the texture and appearance of many common skin issues within two weeks of use, including sensitivity, blotchiness, roughness, oiliness, dryness and odor, by restoring essential bacteria that was once a vital component to the organ's health. With continued use, the AO+ Mist reduces dependence on, and provides a safe and healthy alternative to conventional products like soaps and deodorants.
Media contact: Camille Laurente, [email protected]
SOURCE Mother Dirt
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