Mother Dirt, the First Developers of Live Probiotic Skincare, Cleans 212 miles of the Ocean with Earth Day Initiative
Mother Dirt Users Reduce Environmental Footprint by Decreasing Water and Product Usage
Apr 29, 2016, 02:00 ET
CAMBRIDGE, Mass., April 29, 2016 /PRNewswire/ -- Mother Dirt, the first company to create live probiotic skincare products that nurture the good bacteria of the skin, has conserved 212 miles of ocean with its Earth Day initiative. In honor of Earth Day, Mother Dirt contributed a portion of sales from 4/12 – 4/26 to Conservation International's Save a Mile program.
Mother Dirt is grounded in the concept of less is more; products are formulated so that users can reduce their reliance on skincare products and cut down on their water usage. In addition to donating to Conservation International, Mother Dirt launched an eco-friendly option, with minimized packaging and decreased waste by-products. The campaign also was focused to create awareness of water usage and environmental impact as it relates to the skincare and personal care industry. Current skincare regimens have a significant impact on the water in our world, as production, use, and disposal of products all have an environmental impact. 84% of Mother Dirt users have been able to remove an average of 2.42 personal care products (containing an average of 33.88 chemicals) from their routines.
Mother Dirt and its products have been featured in a variety of publications, such as Elle Magazine, the Boston Globe, Bloomberg Businessweek, and Marie Claire. Recently, at Expo West, Mother Dirt was honored to receive the NEXTY Award for Best New Beauty Product.
Mother Dirt's patented AO+ Mist contains Ammonia Oxidizing Bacteria. These bacteria are found everywhere in nature, and evolved with human skin over thousands of years. They thrive in clean water, like oceans and rivers, as well as on animals. Ammonia Oxidizing Bacteria are no longer found on human skin, because modern lifestyles and chemistry has eliminated them from our microbiomes. The Ammonia Oxidizing Bacteria in the AO+ Mist consume the irritating components in sweat and keep skin looking clean and clear.
Mother Dirt's AO+ Mist is followed up with supporting products that have been formulated, screened, and tested for their friendliness to the skin's microbiome. The Mother Dirt Shampoo and Cleanser have been developed for compatibility with the skin biome, and with the Ammonia Oxidizing Bacteria in the Mist. These preservative-free, gentle products are the only cleansing products on the market that are formulated and tested in this way.
All Mother Dirt products are available for purchase at motherdirt.com. Mother Dirt AO+ Mist is available in a 3.4 fl. oz. (100 mL) bottle and costs $49. Mother Dirt Shampoo (100 mL) can be purchased for $15 and Mother Dirt Cleanser (100 mL) for $15. All three can be purchased for $69.
About Mother Dirt:
Mother Dirt is the consumer product division of AOBiome, a biotechnology company researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health. Founded in 2013, AOBiome (http://AOBiome.com) and its research first came to the public spotlight with the widely circulated The New York Times piece written by Julia Scott, "My No Soap, No Shampoo, Bacteria- Rich Hygiene Experiment" and subsequent coverage on "Good Morning America." AOBiome is focused on therapeutic treatments for inflammatory skin conditions including: Acne, Eczema, Rosacea, and Keratosis Pilaris.
Mother Dirt's mission is to lead the health and wellness industry to a biome-friendly state by building awareness and helping more companies formulate with a healthy biome in mind. The Mother Dirt offices are based in Cambridge, Massachusetts. More information about the company and its products can be found at MotherDirt.com.
Robin Magnuson [email protected], 860-559-2437
Licole Paroly [email protected]
Photo - http://photos.prnewswire.com/prnh/20160428/361420
SOURCE Mother Dirt
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