Mother of the Bride Dresses Don't Have to Be Frumpy; Get with the Times!

Jovani Couture brings the same flair and form-flattering attention to detail to its mother of the bride dresses as it does its wedding and formal gowns

Mar 28, 2014, 18:45 ET from Jovani

LOS ANGELES, March 28, 2014 /PRNewswire/ -- It goes without saying that wedding dresses are worn by the most important people in a marriage ceremony. However, this doesn't mean that all other women have to simply give up and wear the least dusty formal gown from their closet, especially when that woman is the mother of the bride. Jovani, NYC-based fashion house, has lovingly crafted a stunning selection of evening gowns that make excellent mother of the bride dresses. And, just like their trend-setting 2014 prom dresses, these gowns will have party-goers talking for years.

The Jovani site is easy to search by color or by imputing a design number, but gowns are also sorted by event or occasion. The mother of the bride dresses showcase some of the most breathtaking, elegant, and reverent pieces from all of the Jovani evening gown collections. Many of these gowns feature elegant muted tones like blush, champagne, and nude as well as dark shades like black and deep blue, beautifully adorned with sparkling embellishments.

Of course, the team at Jovani doesn't believe that a woman needs to cover up at any age. Whatever feature a woman feels is her best can be elegantly showcased by a Jovani gown.  Perhaps the mother of the bride wants to show off her beautiful neckline and her favorite necklace; Jovani has excellent strapless options like style number 77471. If mom is self-conscious about her arms but loves her decolletage, then a choice like Jovani evening dress 78221 with a lovely embellished bolero might just do the trick. A piece like Jovani evening dress 89279, recently seen at Russia Mercedes-Benz Fashion Week, also proves that a woman can be completely covered yet still fierce and fashionable; it includes an illusion netting-covered neckline and an adorable peplum that's on trend, but with a traditional flair.

Regardless of what a woman decides to flaunt in a Jovani mother of the bride dress, it will be perfectly accentuated. The designers at Jovani, in fact, pride themselves on creating form-flattering dresses for women of all shapes and sizes. There is bound to be a beautiful choice for any woman's shape that will make her look as energizing as her beaming face watching her daughter go down the aisle.

If you want to shatter the stereotype of the frumpy mother of the bride, then check out some of Jovani's incredibly fashionable looks. The company knows you would never dare outshine the bride, though these couture creations will certainly come close. Perhaps the best way to safeguard against that from happening is to have the bride wear a Jovani creation herself. These are just as easy to browse and fawn over as the mother of bride dresses. Then, once the perfect gown is picked out, simply click on the "Where to Buy Jovani Dresses" link to find a store near you.

Visit to discover more about the fashion house's luxurious designs or contact for more information on all things Jovani!