Motherhood Maternity® Unveils Disney Maternity Apparel Collection

PHILADELPHIA, July 29 /PRNewswire/ -- Motherhood Maternity®, the world's largest maternity retailer, today announced its collaboration with Disney Consumer Products on a new collection of maternity apparel and accessories available this summer. The introductory line will feature three of Disney's iconic characters: Mickey Mouse, Minnie Mouse and Winnie the Pooh.  

(Photo:  http://photos.prnewswire.com/prnh/20100729/PH42962 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100729/PH42962 )

This exciting relationship brings together the maternity fashion expertise of Motherhood Maternity and the beloved whimsy and storytelling of Disney.  Expectant women will enjoy expressing their love of Disney and sense of fun throughout the most fashionable nine months of their lives with this brand new line of high-quality, trend right apparel for expectant moms who have grown up with these Disney characters.

"Motherhood Maternity is excited about our collaboration with Disney," enthuses Emilia Fabricant, President of Destination Maternity Corporation.  "We are thrilled to offer our customers sleepwear, knit tops and accessories featuring these beloved Disney characters."

"This collaboration gives Mom the opportunity to celebrate motherhood before her baby is born by wearing images of the nostalgic Disney characters that she fondly remembers from her own childhood," said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "This is also the first time Disney is working with a maternity expert to bring quality products to expecting moms and Disney fans."

Beginning August 12, 2010, Mom-To-Be can find the assortment of affordable knit tees, sleepwear, plush toys and infant onesies from $12.98 to $34.98 in all Motherhood Maternity and Destination Maternity^® stores and online at www.motherhood.com and www.destinationmaternity.com.  

About Motherhood Maternity^®

Dressing over two million new moms-to-be each year, Motherhood Maternity^® offers an extensive breadth of quality fashions at everyday prices for the young and fun expectant mom.  Motherhood Maternity can be found throughout the United States, in Canada, Puerto Rico, Guam and in all Destination Maternity^® stores. For store locations or to shop online or by phone, visit www.motherhood.com, www.motherhoodcanada.ca or call 1.800.4MOM2BE.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.

SOURCE Motherhood Maternity